#expressplay

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Six advantages of direct-to-TV broadcast content protection technology

Broadcasters need converged broadcast-OTT content protection technology to stay competitive in the golden age of OTT streaming entertainment

The most common content protection technology was associated with set-top boxes (STBs) that decrypted cable and satellite broadcasts for those who had paid their subscription. These are known as conditional access systems (CAS). Although these legacy technologies are gradually becoming outdated and will eventually need to be replaced, they’re still forming a considerable part of the content protection technology stack of traditional pay-TV operators, and maintaining backwards compatibility is important. Thus there is a need to support both traditional broadcast services and OTT services.

The major shortcomings with traditional CA systems is that they are costly, both to acquire and to operate. Yet they are still considered necessary tools for broadcast TV content protection.

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The golden age of streaming and impact on content protection

The "Golden Age of Streaming" is just starting. Here's how it's impacting content protection and digital rights management.

The Golden Age of Streaming — the era that the Economist magazine is calling a “$650 Billion Binge” — is just starting. Shows like Breaking Bad, Game of Thrones, and Transparent have ushered in a new generation of entertainment marked by its large numbers of international viewers and acclaimed programming. 

In 2019, subscriptions to online (OTT) video-on-demand services around the world amounted to 1,072,000, surpassing cable by far with 613.3 million subscribers. The OTT VOD subscriptions are expected to rise to 1,129,600 in 2020.

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When it comes to selecting a DRM vendor, what should one look for? Here are some tips on finding the right one for your business.

When looking at digital rights management vendor, like any major vendor, one of the first things to investigate is how they’ve coped with similar clients. Not only will this give an insight into how they go about their business but also how they deal with various enterprise sizes. Scalability is much talked about but hard to implement and finding a digital rights management vendor with proven abilities to scale up rapidly and meet live event user bursts is crucial.

Intertrust’s experience with major clients such as Italy’s Tivu, Britain’s Youview and France’s TF1 has proved our digital rights management platform’s ability to handle subscriber bases into the millions and beyond.

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Content piracy is a big problem and it’s hurting your ROI

Live sports, TV and online movie piracy is big and costly. Piracy research shows it’s a major ROI problem for rights owners and distributors

Content piracy is so big that its impact is felt beyond the bank account — it’s changing business models. Traditionally in the movie business, new releases often stayed in theaters for months to maximize revenues. As digital downloads, and now streaming, have made it easier for content pirates to obtain and distribute illegal copies, movie studios have continually shrunk the release window over the last several years.

Moving to get their latest blockbuster online before pirates gain traction with their illegal copies and eat into ROI. With secondary release windows now down to weeks (or even less in some cases), studios must focus on protecting their investment inside and outside the theater.

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Common attack modes used in the piracy ecosystem

As shown by the scale of loss estimates, piracy ecosystem is a big business that leverages the same advances in streaming, asset management

After downloading and installing Kodi, users download apps or “add-ons” from piracy ecosystem sites that allow them to stream whatever content is offered from the site. 

It’s also possible to subscribe to M3U playlists, which direct Kodi-enabled devices to pirate IPTV sites. These playlists can be found through search engines, which can also be used to find instructions on how to download and use Kodi software to access pirated content. A simple Google search turns up articles with headlines like “Which is the best website for watching free live sports online.

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How to secure your media player and your OTT services

In this article, you’ll learn more about how DRM tokens work and how digital rights management can help secure your content.

The OTT drm service provider receives a request for content, authorizes the user session, then triggers the generation of a secure DRM token. This process is achieved by calling some ExpressPlay multi-DRM APIs and passing all the required parameters to create a DRM license, which includes an identifier of the CEK(s), and desired DRM license policies.

The ExpressPlay multi-DRM service returns a secure DRM token, which is an encrypted, opaque data blob that contains all the information from the previous request.

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Anti-Piracy security strategy for Live sports – ExpressPlay

Sports fans are excited about live sports services but so are the media pirates. Video watermarking is crucial to combating live sports pira

Contrary to protecting a video download or VOD-streamed content with forensic video watermarking technology that was optimized for a non-real-time model, we now face live event instant restreaming piracy, meaning a real-time solution is required. With server-side video watermarking technologies.

This is far too long to effectively protect the revenue of a live event. Additional time is also required to identify the piracy and redistribution links and for responding to the piracy, which can include shutting down the source once the watermarking ID is extracted.

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What is Conditional Access? – Intertrust ExpressPlay

Conditional access system (CAS) companies played a huge role in enabling digital. We take a look at how conditional access systems work and

Conditional access system work by requiring certain criteria to be met before granting a user access to the content. Here’s a closer look at how conditional access systems work. 

The broadcaster (for example, the pay-TV operator) encrypts their content and provides subscribers with the means to decrypt it via their set-top boxes (STB) aided by some CA-specific messages.