Nov 6, 2025
Being too attractive can actually hurt fitness influencers, says new research.
In a study comparing highly attractive fitfluencers with those who look more average, people actually liked and trusted the posts from the moderately attractive ones more.
It’s surprising — after all, we’ve always believed that good looks grab attention and make products more desirable.
But in fitness influencing, that same attractiveness might backfire. People often see those ultra-fit, picture-perfect influencers as less relatable — their perfection feels out of reach. Meanwhile, the more “real-looking” ones seem attainable and authentic.
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