Placebo
We troop in dutifully, softened and prepared by weeks of carefully planned and placed material. There is shuffling and coughing and a hundred different hands reach for their mobile phones. Whispered conversations are brought to a premature close by the dimming lights and the opening curtain. Silent in the darkness, we bask in the light reflecting from projector, to screen, to eye. Invited to sit in shadow, and be overwhelmed by an experience that is overwhelming by design, we become receptive and passive. There is a tendency to relax our critical faculties, to allow images and sound to flow through us. Value judgements are suspended; scenes and dialogue are stored for further processing and discussion. We may say we hated a film afterwards, but we tend to see each through to the finale. It is at the end, when rising lights and rolling credits inform us that our presence is no longer required, that we resume our lives. Our aching backs are stretched and our tired eyes readjust to the bright lights of the foyer. Is anything else happening? The walk to the exit seems heavy-footed and unnatural and our responses to each other seem slow. Is there more? Is it possible that over the coming days the fresh cultural references we have absorbed will be regurgitated into our everyday lives, and a desire to be ‘in the know’ will drive our peers to undergo the same painless procedure we have just experienced ourselves. We have not been harmed, and yet we have been changed. We have exchanged time in our lives for a shared entertainment experience, and this perhaps is a pleasurable diversion, because looking at what is around us too closely can raise feelings of uncertainty or helplessness. There is medicine to prevent feelings like this. There is medicine for everybody, and near infinite methods of delivery. Our power and control in our lives is that we choose our medicines and dosages. Neither of us is certain that this is a true representation of freedom, but there is a tacit understanding that to discuss this openly is more than we can bear. As we stumble unsteadily from the cinema, arm in arm, we avoid making eye contact with those that we pass on the journey home.










