So, in episode three of WandaVision, the commercial is for Hydra Soak. It comes in a blue box. It’s a bath product. My first thought was the “blue soap” Coulson went on about while inside the Framework in Agents of S.H.I.E.L.D. I thought I was crazy. Today I watched a YouTube video (y’all should check out New Rockstars, I love them). They mentioned Hydra Soak and the possibility it references the blue soap. I am so happy.
Also, I got some T.A.H.I.T.I. vibes from the commercial. Like, I was so ready for the slogan to be something about a magical place. But I guess the blue soap was Coulson confusing some of his memories from the real world in the Framework, specifically memories of T.A.H.I.T.I. He thought that the soap was implanting memories into people, making them think they were in a magical place. Which is what happened with T.A.H.I.T.I. And the GH-325 serum is blue, like the soap.
