#frank pr

[rucareers]

[rucareers]

[rucareers]

[inderdeepgill]

DoingSomething takes speed dating to new heights in London.

A great stunt took place tonight (Thursday 28th Feb) at the London Eye, whereby 250 single men, and 250 single women were randomly shoved into the themed capsules for a speed dating experience like no other.

The themes ranged from ping pong and silent disco to karaoke and cabaret.

Women’s tickets sold out early, with mens available until today still – priced at £29. After, you got to know your new friends better at the after-party which was included in the admission price, and you even got a one month subscription to DoingSomething.co.uk – which you would hopefully use to do something with your new match.

The stunt was supported by the hashtag #WheelOfDatewith many people using it as a great opportunity to check out who will be going, and what to expect. People have been using it all night to post pictures and tweets about people in the capsule, and @FancyDoingSomething? has been replying and engaging with everyone.

Here's a little video:

The stunt was created by Frank PR.

[cinemaassassin]

New Post has been published on

New Post has been published on http://cinemaassassin.com/frank-pr-promotes/

FRANK PR PROMOTES THREE

New York, NY (March 8, 2013) – Gotham based FRANK PR announces the promotion of several members of their publicity team. Tiffany Malloy takes on a Director of Publicity role, Stephanie Davidson becomes Manager of Publicity and Kathryn Kennedy has been upped to a publicist.

“It is very important to us as we grow our company to recognize the hard work of our staff and we are thrilled to be able to do so with the promotions of Tiffany, Stephanie and Kathryn.” said partners Lina Plath and Clare Anne Darragh. “No one can do it alone, and we are incredibly proud of the team we have mentored and built at FRANK PR.”

Malloy began her career in publicity with FRANK PR in 2009 as an assistant. She has been an integral part of the PR campaigns for the Hamptons International Film Festival, Magnolia Pictures V/H/S/2, and WWE Studios THE DAY. Stephanie Davidson moved to FRANK PR from Rubenstein Communications and has worked on Film District’s PARKER, the 2012 New York Comedy Festival, The Gotham Independent Film Awards and HBO Documentary Film THE CRASH REEL. Kennedy began her career at FRANK PR in 2011 and most recently worked on campaigns for the Nantucket Film Festival, HBO Documentary Film ETHEL, Focus Features PROMISED LAND and the non-profit Water4.

FRANK PR was founded in late 2008 by New Line Cinema vets Clare Anne Darragh and Lina Plath. They continue to work with film festivals, film campaigns as well as premiere television networks and non-profits. Clients include the Academy of Motion Pictures Arts & Science, Mark Burnett’s THE BIBLE Series, the Hamptons International Film Festival, Sarasota and Nantucket Film Festivals, The New York Comedy Festival, EPIX, The Cooking Channel and film campaigns for Focus Features, Lionsgate, FilmDistrict, Magnolia Pictures, HBO, WWE Studios, SnagFilms. We are also proud to work with two non-profits Water4 and Smile Train.

[hannahhales-blog1]

Frank PR is a public relations company that have acquired a world wide client base. The company website is completely illustrated and I like the layout of the site, this style is something I would like to look into further, keeping to an illustrative theme along with the paper my paper craft.

[inderdeepgill]

A great read on Brand Republic. Guess I'm spreading the word, the article's had a positive reaction from me! (Plus I Interned there, so I'm biased)

PROMOTIONAL FEATURE

PR Essays: Frank PR - The rules of reaction

By Graham Goodkind, chairman and founder of Frank PR.

PR should really stand for public reactions, because provoking a response from consumers is what brands are about these days - and only PR people can effectively manage the myriad possibilities.

Given a blank sheet of paper and the need to come up with 620 words about something PR-related, I'm struggling; I'm distracted too easily. There's just so much else happening: phones ringing, emails pinging into my inbox, colleagues asking me questions. Plus Twitter, Facebook, Arsenal news alerts, etc, etc.

I then become even more distracted when, as I'm sitting down at my keyboard, cup of Douwe Egberts at my right hand, I can't stop thinking about why the editor wants 620 words? Why not 600 or 650? Or even 625? 620 is a strangely specific number.

So I get more distracted by doing a bit of research. I discover that, according to the Urban Dictionary, 620 is code for being quite rude to someone. Actually, very rude. The sixth letter of the alphabet is f and the 20th is u. I'm sure you can work out what happens when you put those together. So the editor is using code to tell all the PR folk contributing to this supplement where to go?

I'm livid. But I'm also feeling a bit smug, mildly impressed and surprised by my own detective abilities. And then it hits me: there's a cunning parallel here with the challenges marketers face every day.

Like I had the freedom to choose my topic, consumers have a multitude of choices. They are inundated with all sorts of messages, via all types of media, all day and night. There's a barrage of noise, much the same as I encounter in the Frank office. It is a bombardment.

They are distracted; they don't think in a linear way.

In reaching these consumers and influencing them, '620' is the key to it all - because there's nothing like saying 'f ... you' to someone to get a reaction. Admittedly, not always a positive reaction. Think of how you'd react if someone said it to you.

Getting a reaction from a consumer should be the most important aim for those of us in the consumer PR business these days. Everything we try to do for clients should be about getting a reaction for them (a positive one, of course). In fact, I'll go even further and suggest that PR should in itself be re-defined. It should not be so much about public relations any more, but about public reactions.

Previously, it was all about brands trying to get consumers to talk positively about them (at Frank, we coined the term 'talkability' and developed a process to create it). They wanted to create advocacy and this effect has traditionally been perceived as the best form of marketing a brand could hope for. But positive word of mouth is not the only reaction in town these days. It is good, but probably not quite enough.

In a world that is increasingly social-and digital-media-driven, there is a multitude of other reactions that brands should be eliciting from their public: sharing information via blogs, joining Facebook groups and interacting with them; tweeting about the brand, or retweeting what someone else has posted; posting a video of their experience, a review, or any other user-generated content, on YouTube. You could go on. And, of course, brands want consumers to go to their websites and interact with the brand entertainment or content that has been devised, asking questions, exploring and, ultimately, buying the brand's products or services either offor online.

There has never before been so many reactions that PR as a discipline is so perfectly placed to have within its power to be the driving force to engineer (and, now, measure). These are exciting times for PR.

Of course, not everyone will agree with me about public reactions being the new public relations. I would guess, for those who don't, that the number 620 springs to mind.

[navelgazingtv-blog-blog]

Infographic written by Navelgazing and animated by Neoco for a Growing Up Milk campaign run by Frank PR for Cow & Gate.