#frequencycapping

[mfilterit]

What 756+ Million OTT Ad Requests Revealed About Where Media Budget Really Goes

OTT advertising seems to be a safe bet right now. Brands are moving serious budgets here to reach a wider segment of audience at once.  

In 2025, 28% of total digital ad spend in India was heavily driven towards OTT platforms and video content.

But what if we told you that the audience pool that you are reaching right now is limited? The numbers that you see on your dashboard are not always true.  

This is exactly what came to light during a recent campaign analysis we conducted for a large automotive brand running video ads across two of India’s leading OTT platforms

Click Here to Read Full Blog

[mfilterit]

What Is Frequency Capping? Why It Matters in Digital Advertising Campaigns? 

You see the same ad once. Fine.  Twice? Still okay.  But by the increasing number of times in a day, it stops being memorable and starts becoming annoying. 

Now flip the perspective. 

As an advertiser, you’re paying for each of those impressions, assuming you’re reaching new users. But what if you’re not? What if your campaign is just circling around the same audience again and again? This is exactly what happens when frequency capping fails. 

Click Here to Read Full Blog

[mfilterit]

What 756+ Million OTT Ad Requests Revealed About Where Media Budget Really Goes

OTT advertising seems to be a safe bet right now. Brands are moving serious budgets here to reach a wider segment of audience at once.  

In 2025, 28% of total digital ad spend in India was heavily driven towards OTT platforms and video content.

But what if we told you that the audience pool that you are reaching right now is limited? The numbers that you see on your dashboard are not always true.  

Read Full Blog Here

[mfilterit]

Ai in Programmatic Advertising Fraud Detection to Deliver Performance and Sustainability

The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive ad fraud solution  across the advertising funnel is the necessity to yield results.  

More and more advertisers are pushing for a stronger and harder success KPIs in programmatic advertising. The shift from visibility only to performance-first is underway. With new and upcoming programmatic platforms selling inventory on impressions, it is today evident that impression fraud is 10-15% of campaign spends in the MENA region, as per mFilterIt reports. There is a ROI uplift of 7-10% when advertisers identify and block for Made-For-Ad sites and Ad Frequency cap violations. 

Read Full Blog Here

[mfilterit]

Ad Fraud Prevention across Programmatic advertising landscape in the USA

Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth, ad fraud has also skyrocketed, posing a significant challenge for brands trying to make the most of their digital ad spending. Ad fraud costs U.S. advertisers billions each year, and the automated process makes it increasingly difficult to detect and prevent.  

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. Ad fraud solution with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

Click here to read more about programmatic advertising

[mfilterit]

Programmatic Ad fraud: The bane of the Branding Campaigns

The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030. Programmatic advertising encompasses a wide range of digital channels, from walled gardens like Google and Facebook to connected television (CTV) and OTT. This variety of channels’ capacity increased the reach of advertisements to even broader groups of audiences.   

However, this wider scope of innovation has also opened the door to significant fraud, with programmatic ad fraud becoming a growing concern for marketers worldwide. With the programmatically run advertisements at $546billion in 2023 according to a Statista report, the volume of ad fraud and low-quality impressions stand at 15-20% according to mFilterIt reports.  

To make their digital campaigns a success advertisers need AI-ML driven ad fraud analytics to improve ROAS (return on ad spends) and reduce budget wastages.  Click here to read more about Programmatic Ad fraud

[mfilterit]

Programmatic Ad fraud: The bane of the Branding Campaigns

The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030. Programmatic advertising encompasses a wide range of digital channels, from walled gardens like Google and Facebook to connected television (CTV) and OTT. This variety of channels’ capacity increased the reach of advertisements to even broader groups of audiences.   

However, this wider scope of innovation has also opened the door to significant fraud, with programmatic ad fraud becoming a growing concern for marketers worldwide. With the programmatically run advertisements at $546billion in 2023 according to a Statista report, the volume of ad fraud and low-quality impressions stand at 15-20% according to mFilterIt reports.  

To make their digital campaigns a success advertisers need AI-ML driven ad fraud analytics to improve ROAS (return on ad spends) and reduce budget wastages. 

To read more: Programmatic Ad fraud: The bane of the Branding Campaigns

[greenadsglobal-blog]

The Leader’s Desk #5 Meta’s Frequency Capping and its Impact on WhatsApp Business API Campaigns.

For more insights: https://www.greenadsglobal.com/why-your-whatsapp-marketing-messages-are-failing-understanding-error-code-131026-and-exploring-rcs-as-an-alternative/