#gavin heaton

[dmnashtn]

Who Are You?

The W100 conversations this week have been extraordinary – actually beyond my expectations which were and will always be high!

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Let me highlight one theme that emerged and relates to our ‘Intelligence Network’ matrix (here for easy reference) and the leveraging power of the W100. Also let me explain why I am pushing myself for this late evening (my time) post on a Saturday. I have…

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[dmnashtn]

Change

No less than three unprecedented forces are moving through the socio-economic landscape with the force of tsunami that will leave no one untouched in some way. For some it is an unwanted intrusion. For others it is the key to vast new opportunities. Those forces are the Internet and all things digital, globalization in all its forms, and the shift of age demographics. We like the term, ‘The…

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[anametrix]

Customers are voting with their wallets, and there is a growing gap between their expectations and businesses’ focus in their planning and product relevance. What’s the answer? Data is the “secret sauce” when it comes to converting “likes” to leads and purchases. That’s from theConstellation Research webinar hosted by Anametrix last week − “Transforming ‘likes’ to leads and data to dollars .” The webinar featured Constellation’s R “Ray” Wang, CEO and principal analyst, and Gavin Heaton, VP, principal analyst; both are global thought leaders in digital-marketing transformation and authors of influential blogs (Ray writes Software Insider and Gavin,ServantofChaos). Under the auspices of Constellation Research, they advise companies worldwide about how to improve buyer interactions with brands across all channels. And, as they argued in the webinar, this is vital information given the fact that consumers leapfrog from one touchpoint to the next, making decisions long before businesses see them in the traditional marketing funnel (attract, engage and convert).

[anametrix]

Anametrix Hosts Free Constellation Research Webinar June 6: “Transforming Likes to Leads and Data to Dollars”

Thought Leaders R “Ray” Wang and Gavin Heaton Examine the Customer Journey Across Channels and How Buyers Engage With Brands 

SAN DIEGO--(BUSINESS WIRE)--Anametrix, the first cloud-based, real-time marketing analytics platform, will host a complimentarywebinar on Thursday, June 6, at 11 a.m. PDT/ 2 p.m. EDT featuring Constellation Research’s R “Ray” Wang, CEO and principal analyst, and Gavin Heaton, VP and principal analyst. They will explore how marketers can use data to decode consumers’ complex paths to purchase and convert them into customers.

NEWS HIGHLIGHTS

Webinar attendees will discover:

How social media really impacts consumer behavior on websites and in paid campaigns

Whether buyers who engage with brands first through social media differ from other buyers

How marketers can construct and analyze the customer journey with a few, simple techniques

Customers are discovering, debating and deciding on their purchases well before vendors see them. Social media plays a major, yet difficult-to-decipher role, and successful companies know that data is the key to transforming likes to leads. This webinar drills into how marketers can reach, engage and convert buyers, connecting across paid-, owned- and earned-media (POEM) channels to unearth new truths about their behaviors. 

R “Ray” Wang is a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce and big data. He pens the popular blog, “A Software Insider’s Point of View.”

Gavin Heaton, author of one of Australia’s most prominent business blogs (ServantOfChaos), focuses on digital marketing. He has extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content-driven campaigns.

Marketers can find more information and register for the June 6 webinar at https://www3.gotomeeting.com/register/950731934.