Sep 8, 2009
3. She understands personal branding. As a speaker and writer, part of my job is selling myself and my skills. Gen Y understands the importance of personal branding, because they’ve been branding themselves since their middle school AIM profiles. In The Narcissism Epidemic: Living in the Age of Entitlement, psychologist Jean Twenge says Gen Y’s preoccupation with Facebook and other social networks demonstrates their high levels of narcissism. To me, it’s not so much narcissism as it is generationally-appropriate personal branding. Whether you’re a writer, speaker, entrepreneur or just working on your professional image, it’s important to have someone who intimately understands personal publicity on your team.