May 30, 2012
Anticipating a user's next move: "Add to Google Calendar"
Yipee! Interestingly, the link to "Add to Google Calendar" only appears upon hovering over the date. Similarly, if you hover on the address details, a link is shown to "View map." I'd be curious to watch users in action to see if most discover this or miss it, but in any case, a great example of anticipating a user's next need. Love it when sites think ahead like this and serve users' total needs, even if that means redirecting users outside their site.
How awesome would it be if you could add a facebook event to your google calendar from within facebook? Never going to happen, I know, but it should.
(From Skillshare)