A Trip Through Google’s Digital Garage
Everyone knows that Google offers certifications in their widely-used AdWords and analytics programs, but not so many people are aware of Google's Digital Garage. The Digital Garage program covers a lot of basic marketing concepts, including email marketing, content marketing, SEO, SEM, social media marketing, retargeting, display marketing as well as going international.
Each video in this series is less than 10 minutes long and is followed up by a short quiz over what you just learned. You are quizzed again at the end of each section and are given a voluntary practical assignment to practice that particular project, unlike in some other certifications where you have to complete a simulation after the video. Lastly, you will take a 40-question-long test to receive certification.
If you are a PR or Marketing Professional, this probably isn’t worth your time, unless you are unfamiliar with any of the concepts listed in the first paragraph. However, even if, for example, you don’t know anything about SEO (I personally know very little about it). This course is only going to give you a brief overview of it.
If you are a small business owner reading this, then this is the certification for you. It's a great jumping off point if you are wanting to learn more about marketing your business. As I told the PR peeps, it is just a brief overview, but it will show you what options are available so you can decide what is best for your business.
It took me three days of somewhat leisurely working through the videos to finish the entire video, so it wasn’t overly time-consuming. If you are a PR person and are looking for a LinkedIn update then this wouldn’t be the worst use of your time, but if your looking to really learn something you don’t already know this won't be for you. If you are a small business owner and don’t know where to start, this is a perfect comprehensive first step from a trusted source.
Here is the link to Google's Digital Garage.
https://www.sarahtcommunications.com/
