Cheeky promo of our new Augmented reality arts project in Loughborough town centre later on today. The first instal will be happening next Friday in Loughborough. Don't forget to grab a copy our new Graffio Arts AR app built with @swipeandtap on the iOS app store - there's some limited augmented posters put up today around town that can be activated with the app.. ⠀ A Window to Reality is a project that will turn shop windows in Loughborough town centre into sites for viewing digital artworks using augmented reality: ⠀ Virtual imagery that appears as part of the real world when viewed through a digital screen – in this case through phone cameras. Four artists will be curated by Graffio Arts, with two selected through an open call process, and all will be commissioned to make new, site specific work for the project. The artworks will be animated, emerging from physical displays in each window that are designed to trigger the viewer’s device.⠀ ⠀ #graffioarts #collab #creative #lcbdepot #art #photography #fineart #pop #experience #buy #today #tomorrow #future #tech #future #ar #experiment #experimental #AR #augmentedreality #urban #environment #physical #art #design #gallery #online #virtual #world https://www.instagram.com/p/B5Q6PMCnIz4/?igshid=wdehcmsd2nls