#grant rutherford

[postkiwi]

Celebrate Australia with a Lamb BBQ

Celebrate Australia with a Lamb BBQ @meatlivestock @Monkeys_Sydney #weloveourlamb

Meat & Livestock Australia (MLA) has launched “Celebrate Australia”, an advertising campaign connecting the lamb barbecue with an overview of Australia’s long heritage of hospitality, following on from the celebration of diversity found in the Spring 2016 You Never Lamb Alone campaign. The Celebrate Australia with a Lamb BBQ advert opens on the pristine Australian coastline, as the nation’s first…

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[postkiwi]

You never lamb alone with Australian diversity

You never lamb alone @meatlivestock @Monkeys_Sydney #weloveourlamb #unitedwelamb

Meat and Livestock Australia (MLA) has launched its marketing push for spring lamb, tying together the tagline “You never lamb alone” with the quest for respectful cultural diversity in Australia. The commercial at the heart of the campaign addresses criticism that the lamb brand was associated with discrimination in the Australia Day 2016 commercial, Operation Boomerang. This time every effort…

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