Sep 4, 2016
You never lamb alone with Australian diversity
You never lamb alone @meatlivestock @Monkeys_Sydney #weloveourlamb #unitedwelamb
Meat and Livestock Australia (MLA) has launched its marketing push for spring lamb, tying together the tagline “You never lamb alone” with the quest for respectful cultural diversity in Australia. The commercial at the heart of the campaign addresses criticism that the lamb brand was associated with discrimination in the Australia Day 2016 commercial, Operation Boomerang. This time every effort…
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