#grape-nuts

[questionableadvice]

~ Grape-Nuts advertisement, 1910

There's no way that deep, intense stare across the breakfast table is because of Grape-Nuts and its brain-food strength. Nope, not buying it

[goshyesvintageads]

General Foods Corp, 1955

[therecipelibrary]

War time recipe booklet from General Foods 1943

It begins with an illustration of Victorianna and a letter to Uncle Sam from his 'Niece' pledging to do her best to get dinner on the table despite food shortages.

This was a fun read and included many war time tips to make meat, eggs and sugar stretch further.

It suggests adding cereals like grapenuts or bran flakes to tamales, hamburgers, meatloaf, casseroles, breads and pancakes. And, actually the pancakes would be very good with fruity or chocolate cereal.

It also features cake recipes with low or no sugar, subbing all the sugar for honey and or half for log cabin syrup.

The cakes and cookies feature one egg only and have a section on rendering your own chicken fat to sub for shortening.

The lunches and dinners encourage using less meat to really stretch those war time rations.

Another tip is mixing butter for sandwiches with gelatine to make it last longer, but concedes it is not meant to be cooked with.

Here are two featured recipes, one stretching a small amount of sausage with Grape-Nuts and the other a Jell-O dessert featuring postum.

I had not yet heard of postum and was grateful for the following passage explaining its usage. You can apparently still purchase this.

All in all a great little booklet and a fascinating glimpse into recipes and rationing during WW2.

[flavoracle]

I added chopped walnuts and almonds to my grape-nuts this morning

[papermoonloveslucy]

TOO MANY HUSBANDS

April 21, 1947

The Gulf Screen Guild Theater present  Wesley Ruggles’ Too Many Husbands, which was a 1940 Columbia Pictures release.

Produced and Directed by: Bill Lawrence

Music by: Wibur Hatch

Synopsis ~ Vicky Lowndes (Lucille Ball) loses her first husband, Bill Cardew (Bob Hope), in a boating accident in which he is presumed drowned. The lonely widow is comforted by Bill's best friend and publishing business partner Henry Lowndes (Frank Sinatra). Six months later, she marries him. Six months after that, Bill shows up, after having been stranded on a uninhabited island and then rescued. Vicky has a tough choice to make.

The Screen Guild Theater (aka The Screen Guild Players), was one of the most popular drama anthology series during the Golden Age of Radio. At this point it is being sponsored by Gulf Oil. From its first broadcast in 1939, up to its farewell in 1952, it showcased radio adaptations of popular Hollywood films. Many Hollywood names became part of the show, including Bette Davis, Bing Crosby, Clark Gable, Judy Garland, Frank Sinatra, and many more. The actors’ fees were all donated to the Motion Picture Relief Fund, an organization that provides aid to retired actors. Screen Guild Theater was heard on different radio networks, beginning with CBS from 1939 to 1948, NBC from 1948 to 1950, ABC from 1950 to 1951, and back to CBS until its last episode on June 29, 1952. Throughout its run, a total of 527 episodes were produced.

The radio show brought movies to radio for thirty minutes each Monday evening on CBS. The show aired for 242 programs beginning with “Yankee Doodle Dandy” starring James Cagney and ending with “My Reputation.” In between were all time classics such as “Casablanca” with Humphrey Bogart and Ingrid Bergman, “Sergeant York” with Gary Cooper and “Holiday Inn” with Bing Crosby, Fred Astaire, and Dinah Shore.

The Screen Guild Players previously broadcast an adaptation of “Too Many Husbands” on March 8, 1942 starring Hedy Lamar, Bob Hope, and Bing Crosby. On September 4, 1944 yet another version was aired by the Players, starring Donna Reed, Frank Sinatra, and Bill Goodwin. 

Too Many Husbands (1940) was produced and directed by Wesley Ruggles, with a screenplay by Claude Binyon. The film stars Jean Arthur, Fred MacMurray and Melvyn Douglas, and is based on the 1919 play Home and Beauty by W. Somerset Maugham, which was retitled Too Many Husbands when it came to New York.  The story is a variation on the 1864 poem Enoch Arden by Alfred, Lord Tennyson. In the UK, the film was released as My Two Husbands. The film was nominated for an Oscar for Sound Recording. Too Many Husbands was remade as a musical, Three for the Show (1955), with Jack Lemmon and Betty Grable. 

Two of the film’s background players, Bert Stevens and James Conaty, were later seen in as extras on “I Love Lucy.” Sam McDaniel (brother of Oscar-winner Hattie McDaniel of Gone With the Wind), plays a porter, just as he will do on “I Love Lucy,” becoming the first black actor to have lines on the series. Star Fred MacMurray will appear with Lucille Ball in “Lucy Hunts Uranium” in 1958. 

RADIO CAST

Lucille Ball (Vickie) plays the role originated in the film by Jean Arthur. In April 1947, Ball was awaiting the release of two films: Lured and Her Husband’s Affairs.  

Bob Hope (Bill) plays the role originated in the film by Fred MacMurray. Hope had just released the film My Favorite Brunette. Hope and Ball would do four films together, staring in 1949 with Sorrowful Jones. 

Frank Sinatra (Henry) plays the role originated in the film by Melvyn Douglas. Sinatra had just released the film It Happened in Brooklyn on April 7, 1947. Primarily a singer, this is the only time he acts opposite Lucille Ball. 

Truman Bradley (Announcer) was selected by Henry Ford to be the announcer for the “Ford Sunday Evening Hour”. With his distinctive, authoritative voice, he soon became a radio actor as well as a narrator in numerous movies. Bradley was the radio announcer for shows by Red Skelton, Burns and Allen, and Frank Sinatra. 

Peter, the Butler is played by an uncredited performer. 

‘TOO MANY’ TRIVIA!

The title is easily confused with the title of Lucille Ball’s radio series “My Favorite Husband,” and her films Too Many Girls, and Her Husband’s Affairs. 

Lucille Ball also appeared with Screen Guild Players in “Tight Shoes” (April 12, 1942), “Nothing But the Truth” (May 3, 1943), and “A Night To Remember” (May 1, 1944). 

From late 1942 to July 1947 Lady Esther Cosmetics sponsored the show which had been previously sponsored by Gulf Oil. It was first known as the “Lady Esther Presents the Screen Guild Players” and then became "The Lady Esther Screen Guild Theater.” 

As is his penchant, Hope ad libs during the script. While hugging Vickie upon his return from the ‘dead’, he says “Let’s just stay like this till ‘Take it or Leave It’ comes on the air!”  “Take It or Leave It” was a radio quiz show, which ran from April 1940 to July 1947 on CBS. It switched to NBC in 1947, and in September 1950, the name of the program was changed to “The $64 Question.”  Hope often flubs his dialogue, but covers with comedy. 

Bill (or maybe it is Bob ad libbing) mentions Dorothy Dix. Author Elizabeth Meriwether Gilmer (1861-1951) was widely known by the pen name Dorothy Dix. As the forerunner of today’s popular advice columnists, Dix was America’s highest paid and most widely read female journalist at the time of her death. Her advice on marriage was syndicated in newspapers around the world with an estimated audience of 60 million readers.

Bill (or maybe it is Bob ad libbing) wonders why Vickie married Henry: “Did you lose a question on “Truth or Consequences?” “Truth or Consequences” was a game show originally hosted on NBC radio by Ralph Edwards (1940–1957), although it also was later seen on television. 

Bill (or maybe it is Bob ad libbing) says that the mattress on the bed that he and Henry have to share feels like it has been stuffed with Grape-Nuts. Grape-Nuts is a breakfast cereal developed in 1897 by C. W. Post. Post originally developed the product as a batter that came from the oven as a rigid sheet, which was then broken into pieces and run through a coffee grinder to produce the "nut"-sized kernels.

The first commercial break advertises Lady Esther’s four-purpose face cream.  In these live commercials, the spokeswoman in known as Lady Esther, although she was not the actual Esther Cohen that the cosmetics line was named for. 

Bob Hope ad-libs about his “Pepsodent contract”.  Hope hosted “The Pepsodent Show” from September 1938 to June 1948. The program also featured Jerry Colonna along with Blanche Stewart and Elvia Allman as well as a continuously rotating supporting cast and musicians which included Desi Arnaz and his orchestra.

Henry tells Bill he should leave and join the Foreign Legion. Bill replies that he’ll meet him halfway by going to the library and reading Beau Geste. Beau Geste is an adventure novel by P. C. Wren, which details the adventures of three English brothers who enlist separately in the French Foreign Legion following the theft of a valuable jewel from the country house of a relative. Published in 1924, the novel has been adapted for the screen several times: 1926, 1939, and 1966. 

Henry asks Bill (Bob) if he can spell “pithecanthropus" and defines it a the missing link between man and ape. Bob (Bill) replies “C.R.O.S.B.Y”!  Bing Crosby was a singer that partnered with Hope on dozens of films, particularly their “road” films.  In April 1947, Crosby had just appeared in a cameo role in Hope’s newest film, My Favorite Brunette. By the end of 1947, The Road to Rio will be released.  Coincidentally, in the 1942 Screen Guild production, Crosby played Henry, the role taken here by Sinatra. 

Just before Vickie breaks it to Henry that she’d rather be married to Bill, Henry (or maybe it is Crosby) sings “Time After Time” (1946), a romantic ballad by Sammy Cahn and Jule Styne, written for Sinatra to introduce in the 1947 film It Happened in Brooklyn, which had premiered two weeks earlier.  In return, in the very next scene, Bob Hope warbles a few notes of “Thanks for the Memory”, his signature song. 

At the end, Lucille Ball thanks the Motion Picture Relief Fund and it’s country house. In 1940, Jean Hersholt, then-president of the Motion Picture Relief Fund, found 48 acres of walnut and orange groves in the southwest end of the San Fernando Valley to build the Motion Picture Country House. The dedication was on September 27, 1942. The Motion Picture Hospital was dedicated on the grounds of the Country House in 1948.

The final commercial, once again delivered by ‘Lady Esther’ is for Lady Esther Bridal Pink Face Powder. 

‘TOO MANY’ CLOSING CREDITS

The announcer (Truman Bradley) promotes next week’s program, Stork Bites Man, starring Jackie Cooper, Anita Louise, and Gus Schilling.  

Stork Bites Man was a United Artists film that would not be released until June 1947. It also starred Cooper and Schilling. 

Columbia Pictures is credited as the producer of The Guilt of Janet Ames, starring Rosalind Russell and Melvyn Douglas. Coincidentally, Douglas starred in the film version of Too Many Husbands. 

The music was arranged and conducted by Wilbur Hatch, who also did the same for “My Favorite Husband” and “I Love Lucy.” 

Lucille Ball appeared courtesy of Metro Goldwyn Mayer, producers of The Sea of Grass starring Spencer Tracy, Katharine Hepburn, and Robert Walker.  

Bob Hope appears through the courtesy of Pepsodent, and can currently be seen in the Paramount picture, My Favorite Brunette.

Frank Sinatra appears through the courtesy of Old Gold cigarettes, and can currently be seen in the MGM musical It Happened in Brooklyn, also starring Katharyn Grayson, Peter Walker, and Jimmy Durante.

The announcer reminds listeners that part of the country goes on Daylight Saving Time, and that the show will be heard one hour earlier.  

[the-ram-67]

The Lovers 

In this 1979 commercial, Julie Newmar, Tony Franciosa, and Lola Falana confess to being lovers of Post Grape-Nuts cereal (part of a nutritious breakfast).

[adtothebone]

With the pandemic, supply chain disruptions, lack of free migrant workers, and storms damaging the grape-nut orchards, it’s been harder and harder to find my go-to breakfast cereal in stock at stores.

[periodically80s]