#hiphopsince1987

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HYBE AMERICA ANNOUNCES DISTRIBUTION PARTNERSHIP WITH JERMAINE DUPRI’S ICONIC SO SO DEF RECORDINGS

HYBE America is proud to announce a new distribution partnership with So So Def Recordings, the legendary label founded by Grammy®-winning producer, Songwriters Hall of Famer, and cultural architect Jermaine Dupri. The partnership marks a deeply personal full-circle moment for Scooter Braun, CEO of HYBE America, who began his career under Dupri’s mentorship at So So Def. “Everything I learned…

HYBE AMERICA ANNOUNCES DISTRIBUTION PARTNERSHIP WITH JERMAINE DUPRI’S ICONIC SO SO DEF RECORDINGS

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BLOODHOUNDQ50 DROPS NEW PROJECT "LONG LIVE MY BRUDDA HE PROLLY KILT YO BRUDDA"

Locking into a hotstreak, Chicago’s BloodhoundQ50 unveils his new project Long Live My Brudda He Prolly Kilt Yo Brudda via Grade A/Signal/Columbia Records. Responding to overwhelming demand from fans, it notably marks BloodhoundQ50’s first project release. Grappling with the trauma of losing his closest companion, Q50 begrudgingly pushed himself to keep going with the release of his debut…

BLOODHOUNDQ50 DROPS NEW PROJECT "LONG LIVE MY BRUDDA HE PROLLY KILT YO BRUDDA"

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Mr. KeepItHood Drops New Video Single "SOUTH CENTRAL"

South Central Los Angeles native Mr.KeepItHood, also known as “The Blackest Ese,” continues to make waves in the hip-hop scene with his latest release, the official music video for “South Central.” KeepItHood is best known for his close connection with one of California’s brightest young stars Peysoh who just appeared on Kendrick Lamar’s GNX, but is continuing to cultivate his fanbase with his…

Mr. KeepItHood Drops New Video Single "SOUTH CENTRAL"

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Mozzy and Lil Poppa Drop "NIGHTMARES" Video Single

Mozzy‘s music radiates the mental strength required to navigate street life and emerge with your soul intact. Mozzy shares “NIGHTMARES,” a new collaboration with Jacksonville rapper Lil Poppa, and its accompanying music video. “NIGHTMARES” will appear on INTRUSIVE THOUGHTS, Mozzy’s next album, coming soon via EMPIRE. Lifted by mournful piano and ethereal vocal samples, “NIGHTMARES” chronicles the…

Mozzy and Lil Poppa Drop "NIGHTMARES" Video Single

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YODOGG AND CARDO DROP “MADNESS” VIDEO SINGLE

Emerging hip-hop artist YoDogg is making waves with his explosive new single, “MADNESS,” in collaboration with acclaimed producer Cardo. This track is the first release from their upcoming joint project, set to drop soon via Madhouse Records/Epic Records. “MADNESS” is an electrifying anthem, hard-hitting, high-energy, and impossible to ignore. With a driving beat, infectious hook, and unrelenting…

YODOGG AND CARDO DROP “MADNESS” VIDEO SINGLE

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Tre Loaded Drops New Single "Steppin"

Steeped in Memphis sounds since birth, Tre Loaded is a natural spitter. The 21-year-old rapper puts on his steel-toed boots and gets to “Steppin‘” with his new single. Attacking the stomp-worthy percussion–a steady cadence, occasionally interrupted by drumline fills–with cold precision, giving expert advice on when to spend and when to save: “Ay, you gotta pay what you weigh/Back in the day, I…

Tre Loaded Drops New Single "Steppin"

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LIL DURK DROPS NEW ALBUM "DEEP THOUGHTS"

Lil Durk is not only one of the forefathers of Chicago’s drill movement that influenced a generation of rappers across the world, he’s also one of rap’s current superstars and philanthropists. 2020 saw Durk release two gold-certified albums – Just Cause Y’all Waited 2 and The Voice – which both peaked at #2 on the Billboard 200 chart and produced 12 Billboard Hot 100 entries. Now the Grammy…

LIL DURK DROPS NEW ALBUM "DEEP THOUGHTS"

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SCOREY RETURNS WITH NEW ALBUM “IF YOU FEEL LOST”

After nearly three years of anticipation, rising Syracuse rapper Scorey returns with his long-awaited new album If You Feel Lost, listen HERE. Scorey launched the campaign with an On The Radar performance, WATCH HERE. If You Feel Lost continues with Scorey’s signature style of emotional vulnerability combined with real-life struggles. The 15-track project features collaborations with Sleepy…

SCOREY RETURNS WITH NEW ALBUM “IF YOU FEEL LOST”