Un buen ejemplo de lo importante que PR es en Social media.
Este articulo sobre la hipster barbie publicado en 9/3 dice que la cuenta tiene 7.000 followers. http://www.wired.com/2015/09/hipster-barbie-much-better-instagram/
En la cuenta de Instagram o Ínstagram, encontramos un post de hace 8 semanas en la que nuestra barbie favorita celebra los 1.000 followers https://instagram.com/p/473LStHjBI/?taken-by=socalitybarbie
De modo que, hace dos meses la cuenta tiene 1.000 followers, hace una semana 7.000 followers, hoy la cuenta tiene más de 1 Millón de followers. https://instagram.com/socalitybarbie/
Qué ha pasado?
Durante la ultima semana varios sitios de internet han publicado el perfil:
wired.com on 9/3 http://www.wired.com/2015/09/hipster-barbie-much-better-instagram/
Huffingtonpost.com on 9/4 http://www.huffingtonpost.com/entry/hipster-barbie_55e9b458e4b093be51bb4302
Buzzfeed.com on 9/5 http://www.buzzfeed.com/stephaniemcneal/hipster-barbie#.umEKKlDl7w
NBC on 9/7 http://nbc4i.com/2015/09/07/artist-breaks-internet-with-socality-barbie/
Daily Mail 9/7 http://www.dailymail.co.uk/femail/article-3225881/As-Socality-Barbie-Instagram-account-takes-world-storm-FEMAIL-writer-admits-committing-clich.html
Theatlantic.com on 9/9 http://www.theatlantic.com/entertainment/archive/2015/09/hipster-socality-barbie-shows-the-cliche-of-instagram-authenticity/404431/
Este tipo ha tenido la suerte de que a los medios les ha gustado su idea, o hay alguien detrás pagando por una buena campaña de PR que le ha hecho salir hasta en la sopa.
Necesitas buen contenido, SI, pero no es lo único.
"Could I be any more authentic?!" Socality Barbie is an Instagram account that primarily pokes fun at the social media app's "community" culture, but it..
Brace Yourselves! Hipster Barbie is Coming!
I came across this article and it truly surprised me. Hipster Barbie mocks and pokes fun at typical yet astonishing pictures captured by instagram users like adventure, coffee, ice cream or bathtub leg pictures, traveling, and basically anything that makes one’s life “authentic”. The anonymous photographer behind this instagram account cleverly satirizes these “authentic life trends” by having Barbie, a plastic “perfect” doll be in charge of this account, manifesting that this lifestyle is unreal and overrated.
“People were all taking the same pictures in the same places and using the same captions,” she says. “I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?'”
I think it is interesting how these themes like #LiveAuthentic are being communicated in a vast social media vessel like instagram and are emerging into a universal norm. Because pictures can be read by all languages and now certain lifestyles like traveling, adventure, and displaying perfect shots like a meal at an upscale restaurant, or a selfie at the gym with certain attire brands are trending.
We have all seen a million photos of sunset at the beach with artsy filters and yet again we still see at least one shot on our newsfeed per day and still “like” it. This shows our longing to be in those places, therefore no matter how many times we see these images, it still appears breathtaking.
I think these portrayals of perfect living can be detrimental to people as they will try to show to the online or universal community that they live a certain (luxurious) way and they are living the ”good life” where they hang out at the beach all day, read their books, eat their exotic fruits, tan their perfect bodies, and enjoy life (Jhaly 248). This is happening while the audience is at work reading the caption #SorryNotSorry, meanwhile you were at work, or this is what my monday looks like.. The audience feels envious about these posts and most of the time will try to reciprocate and compete with those standards.
Trends such as being successful, being on vacation all the time, or living an adventurous or luxurious are always trending on Instagram and it gives the audience a feeling of lack that can lead to depression and not being happy.
Social media trends, reinforce consumerism and everything that we are told to do in other mediums let alone female objectification. I think this is the new version of killing us softly as a universal society. Our friends and everyone in the world is doing it, so it’s hard for us to recognize it.
That’s why It’s important to promote “critical media literacy” (Kellner 1) where we can identify ideals that are slowly being forced into our lives. As Jhaly states these images “ provide a particular version of the world-in a particular mode of self-validation that is integrally connected in that one has rather than what one is - a distinction often referred to as one between ‘having’ and ‘being’ (248). So people work toward having that kind of lifestyle in order to be victorious. This is sad because it makes one forget his/her goals and work toward pursuing someone’s else's dreams which is ultimately beneficial to the capitalistic, patriotic system.
For more information please visit the Instagram page of Socality Barbie:
Socality Barbie is an Instagram account that pokes fun at the social media app’s “community” culture, but it also offers a broader commentary on how our culture is evolving in how we portray ourselves online.
Authenticity on social media can be a tough trait to find. The culture on Instagram in particular has made self-obsession pretty much the norm, as people often strive to boil an entire week of their lives into a single photo, ignoring the less glamorous moments, and thereby portraying their lives in a more monochrome filter than inkwell.
It’s fruitless to blame the individual platforms, but it’s easy to see the problem intensifying. These apps have been pitched as ways to record “everyday moments” but we don’t often see the incessant manicuring of personal image that takes place behind the scenes.
There’s something about seeing a familiar plastic doll in a photo that makes you question just how #authentic you are.
