But the real root of the problem seems to be that Disney higher-ups see these characters as only dollar signs, so they gave a visionary and talented creator the bare minimum amount of time and resources to continue their stories. The show didn’t need to be good to sell merchandise, especially when the characters were already familiar to viewers, similar to how the Marvel Cinematic Universe has apparently been cutting key elements of the TV production process to churn out its many IP-stretching series.
Here lies the bittersweet truth of Ahsoka — this eight-episode streaming series with one writer, the corporate pressure to maintain a streaming service’s profitability, and the responsibility of launching the future direction of the entire franchise, was doomed from the start. Whether it continues with another season, a movie, or not at all, Ahsoka is another victim of late-stage capitalism’s path of destruction through Hollywood, decimating incredible storytelling potential in its wake.
Even Filoni’s considerable talent, much like that of J.J. Abrams, Rian Johnson, or any of the gifted screenwriters and directors these studios bring on for both major franchises and original prestige projects, can’t stand up to Hollywood’s intellectual property machine turning almost everything into passable “content,” good enough for merchandising and driving subscriptions. A few genuinely wonderful projects, like Andor, and compelling characters and concepts, like the Mandalorian, miraculously slip through the cracks to keep audiences interested, but this IP-squeezing race to the bottom continues. Let’s just hope that the recent gains by the WGA and rise in unionization across the industry can prevent it from continuing before more beloved characters are put through the wringer.
i wrote this piece about ahsoka, a show i'm so so sad didn't live up to it's potential, and what it says about the entertainment industry right now. i am not a total hater, and there really were things to love about this show, but i needed to get out how disappointing it all feels, and hopefully i got that across. thanks for reading!