Apr 30, 2025
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Young women were lured to Tumblr by fandom and fashion. Now they've turned coding into a career.
Tumblr was a whole generation's TikTok:
It was a lot of trial and error, but I would come home after school every single day and work on it. Zuccarelli now works in backend development for a fintech startup in London, while her sister, who studied interactive design at Glasgow School of Art, works in front-end engineering. Zuccarelli says learning to code on Tumblr is now a badge of honor she finds "hilarious."