#indiemakeup

[irenes-tender-world]

[phyrra]

How to Spot a Dropshipping Beauty Brand: 9 Warning Signs

A dropshipping beauty brand can look polished, European, and cruelty-free. Here are 9 warning signs to spot one before you spend a euro.

Something has been driving me up the wall lately and I finally wrote about it. You know those fake indie beauty brands that have been showing up in everyone's Instagram and TikTok feeds? The ones with the polished founder backstory, the magical color-changing foundation, the soft European aesthetic?

A lot of them aren't real. They're Shopify storefronts run by people who set up the whole operation in a weekend, dropship rebranded AliExpress products to your door, and disappear when you ask for a refund. They use AI-generated About pages. They invent founders. They claim cruelty-free with zero certification.

After 18 years writing about indie beauty, I put together a guide with the 9 warning signs I use to vet a brand before I buy. For anyone who has wanted to support a real indie and ended up uncertain whether the brand they liked was even a real company.

If you've ever been fooled by one, you're absolutely not alone. I have been too.

[babe-of-moss]

[eellstthetic]

Make your outfit🌈 Follow @eellstthetic for more - - - - - - - - - - - - - - - - - #retroaesthetic #harajukustyle #softgrunge #indiemusic #indiekid #vintageclothing #indiemakeup #grungeaesthetic #harajukufashion #90saesthetic #aestheticfashion #90svintage #softaesthetic #paleaesthetic #90sstyle #retropiece #vogueaesth #grungepiece #arthoefit #ａｅｓｔｈｅｔｉｃ #makeyouroutfit https://www.instagram.com/p/CWHB09-rA_j/?utm_medium=tumblr

[destroyscythe-heck]

Makeup of the day May 31st- June 4th

So many pretty colors

They/them

[nn0cturna]

I’m expanding! Introducing:

𝔑𝔬𝔠𝔱𝔲𝔯𝔫𝔞 𝔄𝔩𝔠𝔥𝔢𝔪𝔜

my indie witch cosmetic brand! Inclusive, vegan, cruelty free, poc owned. Look forward to more updates. The ritual bath soak and cuticle oil are now up for sale!

-Go to shop-

[surrealmakeup]

Next 3 from the Dragon Scales Cream Palette: Basilisk gold green Multichrome Lava Dragon pink gold Multichrome Copper Dragon Copper Pink Multichrome Remember to go to our Facebook Page under the description in the Dragon Scales event for tomorrow. Add your name to this palette of you want one, I’m only making enough for those who do 💜💜💜 . . . #multichrome #surrealmakeup #creameyeshadow #duochromeeyeshadow #iridescent #edmmakeup #mermaidmakeup #indiebeauty #indiebeautybrand #indiemakeup #indiemakeuphotspot #indiemakeupandmore #indiemakeuplover https://www.instagram.com/p/CP-94EaLbr7/?utm_medium=tumblr

[calpatine]

I haven’t done this in a while because I haven’t had the spell slots to reconfigure my lightbox out of dice mode, but Morgana here in deep purple and silver shimmer is so pretty that I invoked some arcane recovery for this shot.