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Location Based Tracking Technologies [Indoor & Outdoor]

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Can A Mobile Wayfinding App Add Value to Your Museums? Redefining Visitor Experience Through Indoor Navigation

A mobile wayfinding app for museums enriches visitor experience as it adds value to the facility. Memorable museum experience is dependent upon the number of time visitors hours spend in the facility and the quality of their engagement within the museum environment.

A mobile wayfinding app doubles up as a tour guide as it supports indoor navigation while providing relevant information on the various exhibits. Likewise, this wayfinding & navigation app helps visitors personalize wayfinding while they chart their time and explore museums like never before.

Beacons: The Technology Behind The Wayfinding App

The indoor wayfinding and navigation system museums can be effectively supported by the use beacons which are located strategically at every exhibit. Visitors can locate themselves on a real-time basis using the navigation app on their Smartphones, while the museum curators identify the user engagement at the facility.

Apple has launched iBeacon technology which transforms visitor experience at museums by giving them both visual and aural updates while navigating the facility. This transformative experience is expected to increase visitor footfall at museums by over two times. As Smartphone usage is gaining larger acceptance it is only matter of time before they are used to guide visitors along their journey inside the venue.

Mobile Navigation

Navigation in the museum becomes interactive and informative with the help of an indoor navigation app. The beacon technology creates an interface on the mobile phone where users can effortlessly pick and choose the exhibits they want to visit – this aids in creating a well-planned route as it is impossible to cover all exhibits in one tour.

The Mobile Navigation App:

Enhances visitor experience through real-time routing

Acts as a smart tour guide displaying relevant info about exhibits

Is a personalized and user-friendly navigation map

Works as an interactive map which exhibits catalog and events

Targeted Push Notifications

An indoor navigation app sends push notifications to reach out to the visitors within the museums. This helps the user to take appropriate actions based on where they are located within the venue. Through push notifications, interactive content such as quizzes, mini-games, etc. can be sent to users to retain engagement.

Adding content related to the museums, its exhibits, services, and events

Safety tips and alerts can be sent on a real-time basis

Doubles-up as a marketing and sales platform

Visitors Location-Based Analytics Indoor navigation system helps in location-based analytics to understand user behavior and interests. It includes the average time spent, most visited places and levels of visitor concentration at particular exhibits, etc.

Sending location-based offers and routes to the visitors

Monitoring the flow of visitors through heat maps

Understanding the visitors' behavior and analysis of successful event and exhibitions

Improving the security level in the museums

Evaluating the effectiveness of the advertising campaigns

Social Interaction A museum wayfinding app helps the museum to communicate with the visitors, informing them about future exhibitions, special events, invitations and deal offers. These social interaction elements can also understand visitor behavior to take strategic management decisions.

Helps in communication in-between the museum staff and the visitors

Helps in collecting feedback from the visitors about the facility and exhibits

Visitors assistance within the museum

Safety & security messages to the visitors

Benefits of Indoor Navigation App For Both the Management and Visitors

Benefits of museum management:

Indoor navigation provides data like the number of visitors, their interests, the hours spent, etc.

Understand the user behavior within the museum

Management can send messages to visitors

Track the entire area and its safety

Benefits for visitors:

Indoor navigation app guides the visitors within the museums

Helps in creating awareness about each location

Instant access to change their desired destination

Save time to explore more

Access events calendar and participate in deals, offers, etc.

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Introducing #Navigation #technology in a zoo serves multiple purposes such as real-time navigation, asset tracking, #location bookmarking & #emergency management resulting in the enhanced visitor experience.

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Enhancing Guest Experience Through Indoor Positioning and Indoor Navigation at Amusement Parks

We all love spending time at amusement parks quite a lot, but do they love us back by offering the best services for enhancing guest experience?

In today’s estimate, most of the amusement parks have lost their essence and have become a commercial podium without leveraging from new trends, especially on imbibing new technologies such as indoor positioning and indoor navigation which could enhance guest experience exponentially and make them come back for more.

Any Smartphone technology for amusement parks should come with these features:

Indoor Positioning and Indoor Navigation

Emergency Management

Real-time Data for Strategic Business Decisions

Market Watch, an organization that provides global information on business news, analysis, and stock market data posted a slideshow recently on their website focusing on the drawbacks and prevailing problems at amusement parks.

As per the report, it’s high time amusement park managements re-think their strategy in order to get back visitors’ attention.

Also, read our blog 5 Professional Ways for Large Facilities to Enhance Visitor Experience

Firstly, a glimpse of amusement parks

A place that is made up of rides, roller coasters, water rides, etc. along with restaurants, shops, and other entertainment outlets, providing an avenue for family and friends to hang out and relax is an amusement park. Until a decade or more ago, venues which were meant for amusing visitors were lacking technology within the venue which could engage visitors better and create that Wow! effect.

But today, with the advent of technology in most enterprise sectors pertaining to the entertainment industry across the globe, amusement parks should accommodate whatever they could for the safety and satisfaction of the visitor.

Indoor Positioning and Indoor Navigation (IPIN) in Amusement Parks

Few large facility users and management have already been using navigation technologies today but still, a big number of other facilities don’t even know what it is. In the near future, around 25% of all the users using technology will become pure indoor positioning and indoor navigation users to reach optimal usage of the venue, says Deloitte Global.

We can clearly see today how visitors are facing constant challenges at airports, universities, offices, shopping malls, hospitals, amusement parks, etc. Challenges that go beyond wayfinding, with the ideal IPIN service at the venue, the visitor can benefit through:

It Can Be Their Digital Guide

Spaces which can get crowded use complex route maps to guide visitors to avenues spread across significant distances, precisely a venue like an amusement park, a digital guide on your fingertips can cut down a lot of physical and mental effort by allowing visitors to focus only on fun and frolic while at the venue.

The Venue Will Become Child-Friendly

Visitors go to amusement parks to have a relaxing day along with their family and friends but ironically, managing their children can become the biggest challenge for them as children wander in search of more amusing rides.

With IPIN, features such as locating people and location bookmarking come as a bonus. With these additional benefits, the visitors can save themselves quickly by not letting their trip convert into a nightmare and also not stopping their children from exploring the venue.

Safety & Security For Visitors

A recent story published on New York Times says that amusement parks safety has been marginal due to lack of proper guidance with the venue and IPIN comes with additional benefits like safety tips and notifications which are sent to visitors on a real-time basis directly to their Smartphones, enabling them to take necessary steps to evade trouble.

Enhance Guest Experience at Amusement Parks

All these finer aspects put together translate into an unmatched guest experience. This directly impacts revenue generation as happy customers not just come back to your facility for a good time but also talk to others about thereby increasing your customer base.

When going in for an IPIN platform your amusement park you need to ensure the platform also includes features which help in:

Optimal Facility Utilization