Apr 18, 2012
This article is about the diffusion of the Internet, an ICT innovation, in a sub-urban community in Malaysia. This study supports the diffusion of innovation theory, which says that an innovation perceived to have an added advantage, better than existing technology, would be adopted. This article presents a study of the diffusion of the internet among a sub-urban community on the east coast of peninsular Malaysia. The outcome of the study implies acceptance of public sector initiatives by the people.