May 24, 2019
Sowon & Yerin for Innisfree x FILA
♡Today♡19♡06♡30♡
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Sowon & Yerin for Innisfree x FILA
♡Today♡19♡06♡30♡
KollectionK’s Best Sellers
Today a different texture for #TextureTuesday but I love the texture of Innisfree Vivid Shine Tint. The Innisfree tints are my favorites because of their beautiful finish.💕 🔡 Hoy una textura diferente para #MartesdeTextura pero me encanta la textura de Innisfree Vivid Shine Tint. Las tintas de innisfree son mis favoritas por ese acabado tan bonito que tienen. #innifree #liptint #koreatint #koreabeauty #koreanbeauty #koreamakeup #koreanmakeup #cosmeticocoreano #cosmeticacoreana #kbeautylatino #pinktint #lipmakeup https://www.instagram.com/p/CPCMZMdnIeC/?utm_medium=tumblr
A Unified Impression
While writing case studies as part of my research on current cosmetics brands and analysing their brand guidelines, I came across a Korean organic brand called Innisfree. It was very invigorating to dig deeper into their brand message and how their visual presentation mirrors the essence of their products. While evaluating their success and their design related choices in correspondence with their rising popularity within the Asian cosmetics industry- I came to the conclusion that because of their strong and unified visual branding, they’ve managed to create a user-friendly experience for the customers. The brand has a vast collection of products, ranging from all kinds of makeup to skincare, directed towards specific skin care needs.
While having as many products as Innisfree can cause confusion and become overwhelming to customers, Innisfree has implemented a recognisable visual system that differentiates each product while keeping characteristics such as logo consistent, and rather using colour associations and illustrations (in which functions as icons that correlates with the main ingredient used within the product) and the differentiating element within the packaging.
(Image source)
This made me wonder as to how powerful a unified design concept can actually be. Indeed, Innisfree has incorporated nearly every element synonymous with a natural design; according to Orth & Malkewitz (2008) and Henderson & Cote (1998), natural colour scheme, organic typography, images of nature such as plants, can be seen as a representative for their products. These factors generate impressions of sophistication and competence, hence why it is considered ideal for logo recognition.
Their way of conveying the legitimacy and organic aspect of each product is comparable to the growing trend of raw ingredients in transparent bottles within skincare; while Innisfree may not show the formulation of their products (except for makeup products)- placing large images of the ingredients in its pure form through a transparent and minimalist presentation creates the same effect. Strong, positive connotations to the purity of the products are created, thus they are more likely to be deemed authentic.
(Image source)
The contrasting colours of the image itself and the correlating typeface colours below the image, create a strong aesthetic impression that the product is in its purest and most beneficial form.
Some other examples of their use of colour palettes- unifying a line of products and their stage-specific usage through different shades of the same colour:
(Image source)
The holistic and near clinical-looking aspects of their products creates associations of a brand who is trusted and sophisticated.
I believe there is a satisfaction involved with owning products in which contains a design whose elements carries similarities or a unified sense throughout. When placed on a shelf, it creates a sense of having purchased an exclusive set, which bring a luxurious element to the experience of using the products. There are many visual components of Innisfree’s package designs that I wish to incorporate in my own project, as I see this particular factor as being a crucial part in brand recognition- something ELDE is lacking at the moment.
Bibliography:
ORTH, U. R. & MALKEWITZ, K. (2008) ‘Holistic Package Design and Consumer Brand Impressions.’ [Online] Vol. 72 (Part. 3/May) pp. 64-81. Available from - https://www-jstor-org.ezproxy.herts.ac.uk/stable/30162212 [Accessed: 10th July]
HENDERSON, P. W. AND COTE, J. A. (1998), ‘Guidelines for Selecting or Modifying Logos.’ Journal of Marketing. [Online] Vol. 62 (April) pp.14-3. Available from- https://www-jstor-org.ezproxy.herts.ac.uk/stable/1252158 [Accessed: 24th July 2020]
Enak juga pake ini muka lembut ga kering ga lembab bgt,,, jadi kenceng rasanya biasanya kalo ada produk baru yg JD percobaan si bapake @riioonaldoo tapi karena bapake BUSY JD pake sendiri 😆 #innifree #innifreejejuvolcanicclaymask @innisfreeindonesia
New Post has been published on for EVA
CC cream là 1 loại kem trang điểm có kết cấu lỏng và mỏng nhẹ , giúp cho chị em thoải mái và dễ chịu khi dùng. Độ dưỡng trong CC cream lại khá cao nên chị em sẽ không lo lắng các vấn đề về việc da hư tổn. Hãy cùng tham khảo những loại CC Cream cực tốt cho da dưới đây để có được làn da hoàn hảo , ... Xem tiếp ở bài gốc: Da mỏng mịn đều màu với các loại CC Cream này