Skydance Instagram Save Transformers One Trilogy Campaign
Handle: @skydance
Peak Posting Time Chart
Monday-Thursday: Pacific: 9 AM – 12 PM, Mountain: 10 AM - 1 PM, Central: 11 AM 2 PM, Eastern : 12 PM - 3 PM
Peak Reach: Pacific: 1 PM, Mountain: 2 PM, Central: 3 PM, Eastern: 4 PM
Friday: Pacific:9 AM – 12PM, Mountain: 10 AM - 1 PM, Central: 11 AM - 2PM, Eastern: 12PM - 3PM.
I Now Pronounce You Art and Tech 💒
Skydance is adamant on branding itself as tech driven studio that pushes the boundaries of what creativity can do with animation.
Content that shows off exactly that: behind the scenes content showcasing the movie's visual effects.
Go into detail about the work that went into it. Anything from the rendering to the fight scenes.
#Crossover 🔀
Skydance is in love with stories that can be told across multiple platforms, from movies to virtual reality.
The visuals were made by Industrial Light and Magic - from facial expressions, to cinematic shifts.
Transformers as a whole is ALREADY a multi platform brand: toys, comic books, TV series with rewatchability, video games. Transformers One is just the newest addition.
Transformers One gave us the origin story we've wanted for so long, and it delivered in both plot and visuals.
The movie was made WITH multimedia streaming in mind: RealD 3D, IMAX, Dolby Cinema, and 4DX.
University of UGC 🏫
Skydance THRIVES on user genetated content.
Fan Art/Cosplay: Make/do it yourself or repost with credit.
Animation: Tag and invite small time animators in the captions to make Transformers One storytelling into a reality.
#SkydanceChallenge: Take a page from their own hashtag challenge and use it for Transformers One: Make challenges, use the hashtags, tag Skydance, feature the top entries on your story/account, with the promise to tag Skydance in submissions.
What if Influencers and Creative Partners Had a Baby? 👶
Find someone in art or animation to co-opt a post about Transformers One and how under Skydance's influence, the animation and visuals for the unwritten sequels would be LEGNDARY.
Start soft. Show how much you love it, and how much you STILL love it.
Show it's workability across multiple platforms.
Make your visuals prompt real discussions with real people.
Call to action: Invite them to build something new and wonderful together.
We're not promoting for the sake of promoting.
We're making something new that shows off storytelling and aesthetics.
Exactly what Skydance is looking for.
