#twitter campaign

[physalia-prime]

Skydance Save Transformers One Trilogy Twitter Campaign

Twitter Handle: @SkydanceMedia

Hashtag: #SkydanceChallenge

🗓 Peak Posting ⏰️

Tusedays: Just started the week. Looking at mentions and engagement. Best times: 9am to 12pm Pacific, 11am to 2pm Central, 12pm to 3pm Eastern, 10pm to 1pm Mountain.

Wednesdays: Internal review and social scanning. 9am to 12pm Pacific, 11am to 2pm Central, 12pm to 3pm Eastern, 10pm to 1pm Mountain.

Thursdays: Last day before the weekend team takes over. 9am to 12pm Pacific, 11am to 2pm Central, 12pm to 3pm Eastern, 10pm to 1pm Mountain.

Tuesdays and Thursdays: Make a follow up tweet. This is when everyone is starting to unwind and helps to build overnight engagement. 5pm to 8pm Pacific. 7pm-10pm Mountain, 8pm - 11pm Central, 9pm - 12am Eastern.

Saturdays: Scrolling is optimal. Fans stay on longer, brands looking for signaling. Stick to morning hours, keep them light, and you can't go wrong.

Needle and Thread 🧵

That's right folks, we WANT threads for Skydance.

Top of the thread needs a visual. Something big and bright to get their attention. Video, GIF, or image. Use Skydance's handle, official hashtag, and #TransformersOne.

Second one is the personal connection. What did YOU love about the movie, and why does that align with Skydance's goals?

3rd tweet: The actual call to action. Why are you telling them this? Why should they care?

Tweet number 4: Pay it forward. Encourage people to reach out and do the same, and tell them what handles and hashtags to use.

React, React, React! 👍🔃 ❤️ ↩️

If anyone comments on what you're posting, reply to them. It boosts engagement and signals activity.

Anyone else doing the same? Like and retweet them too.

Skydance will likely never reply, but if they do? Just thank them and stay respectful.

Skydance is the new neighbor, and we're the neighborhood.

Let's make a good impression.

[tales-of-asteria]

Tales of Crestoria Retweet Campaign Duration: 12/12 (Mon) 16:00 ~ 12/21 (Wed) 23:59

Follow Asteria’s official twitter account and retweet the tweet posted at the start time of the campaign to help unlocking various rewards by hitting certain milestones:

1000RT: 5☆ EX Skill Book x10

2000RT: Bûche de Noël

3000RT: 5☆ Meakyu + his Evolution Crystals

for each following 500RTs: Awakening Festival Ticket x2

※ Meakyu’s limit breaks are already maxed.

[tsuminiochiiru]

Yami Raji poster giveaway

Yami Raji poster giveaway

『BASTARD!! －暗黒の破壊神－』やみラジ #14 の配信を記念しまして、#谷山紀章 さん、#尾崎隆晴 監督、鶴岡信哉プロデューサーの寄せ書きサイン入りポスターを抽選で1名様にプレゼント🎁皆様からのお便りお待ちしております！👉https://t.co/2FjH42yIWK#bastard_anime#bastard_radio#やみラジ pic.twitter.com/9BOtDiaN3K— 『BASTARD!! －暗黒の破壊神－』アニメ公式 (@bastard_PR) January 11, 2023 For a chance to win a poster signed by Kiiyan and Itou Shizuka, follow the official Bastard!! Twitter account and retweet the above tweet.

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[forbidden-rain]

Valentine’s Day Twitter Campaign 2022 - UNDEAD

Fufu, it’s adorable how your eyes sparkle upon seeing me. Show me that smile of yours, from now on and forevermore... ♪

Thanks for always watching me ♪ I’ll be thinking of you while I sing on my next performance, I’d be happy if you’ll come and see me.

Thanks for your support! I can hear your cheers and see your smile loud and clear. Keep on following me in the future!

Thank you for supporting me all this time. I want to protect your smile, so I want you to stay by my side. 

[alignallofthelights]

Dean Cas Wedding Tweet Report

Now that the dust has settled, I wanted to do a quick after action report on the #DeanCasWedding trend. For those who aren’t aware. #Dean Cas Wedding trended on Twitter, based on some recurring Supernatural castmates sending a tweet about Dean and Cas getting married at the roadhouse. 

Destiel fans ran with this theory and created a fictional wedding between Dean and Castiel on Valentine’s Day. The hash tag trended for 8 hours, and peaked at #4 on Twitter’s United States trending top 30. In the end it generated 46.3k tweets. 

I am doing a deeper social media analysis of the hash tag findings to better understand Destiel fan activity, during this campaign. Further details are shared here as follows: 

Overall Campaign Metrics

As posted before the majority of this campaign was based on retweets - 67% of this campaign was based off of retweets from 13.7k original tweets. 33% of the campaign came from original content. For scale that means of the 46.3k tweets that were generated during the Dean Cas Wedding trend ~30k came from retweets. 

This means that the Destiel fan base has a predilection to retweet and spam  continuously to get their hash tags to trend.

Size of Destiel’s Fanbase/Stanbase

So this is the interesting story. Of the individuals who participated in the campaign there were 2.6k active contributors, 5.3k total contributors, this means we can deduce that 2.7k or so were just retweet contributors. The 2.7k numbers are “passive” contributors in that they did not create any new content with their tweets. While the 2.6k active participants are the tweeters who created original content that fueled the hashtag. This means that 5.3k people in total fueled enough content to create a 43.6k hashtag campaign. 

Supernatural’s Viewership Cross Reference

For context the average Supernatural episode in the last season attracted 1.1 million viewers. Quick facts to put this in perspective: 

For every 208 general fans of Supernatural you will find 1 Destiel, Misha Minon, or Destiel Extreme shipper stan

Destiel as a fanbase is less than 1% of the Supernatural audience/fan base (precisely less than .5% of the general audience)

The average Destiel fan tweets 5-8 times to get something to trend

When an extreme Destiel fan screams that “they made Supernatural what it is”, “that they are the majority of the audience”, and that everyone wanted “Dean and Castiel together”, show them these numbers. All in all, the reach of this fanbase is quite small. Their hash tag campaign had an overall reach of 3 million people. 

Cross comparison: Destiel’s hash-tag vs. Walker’s Live Tweeting

For scale Walker reached 12 million people when they trended for “Don’t Fence Me In” with a fraction of the tweets they had (46.3k vs. 11.7k). 

#DeanCasWedding (2/14)

#Walker (Don’t Fence Me In, Live Tweet 2/11)

What Corporations Value

This is why Supernatural and CW executives do not take Destiel and their hash tag campaigns seriously. 67% of this campaign is basically just re-tweets, which is what devalues this campaign in terms of meaningful social media engagement that corporations and stations look for. The value of the campaign is not there despite the high tweet count (Trended at #4, and generated 46.3k tweets but with no substance). The problem for Destiel fans is that their conversation is all insular, which is why the reach is so small. You have a max of 5k people talking about a ship, and a less than 3k actually pushing it. It is basically just these small .5% of audience members talking to each other and passing the ball between themselves back and forth.  

Destiel’s existing echo chamber

If you are interested in knowing who those individuals are look no further. I broke down the Top 10 Most active members during the campaign and top 10 for original tweets and retweets. You may see some familiar faces: 

Lastly, we will delve into the age of the twitter accounts who were active during the campaign. 

As seen here a sizable portion of this tweet campaign comes from twitter accounts that are less than 1 year old. This is an obvious indicator for multiple accounts and fake accounts. It shows that the two biggest splits here are twitter accounts that are less than 1 year old, and others that are 6 years or older. Combine this finding with the retweet threshold (67%) it’s highly likely that there  is some double dipping going on here. Remember the average Destiel account retweets things 5-8 times. As we can take a look from the most popular tweeters during the campaign some of them tweeted an excess of 400 times just from one handle. The top 10 tweeters during the campaign generated 3k tweets just amongst themselves.  

As such it’s likely that the 5.3k number shared here is inflated, with much of this engagement coming from fake accounts, double accounts which aren’t a genuine reflection of actual population size. I hypothesize that about a third of this fanbase is a result of multiple accounts. Especially since many Destiel fans say that they’ve been watching since season 4. How is it that a third of the audience just came aware of Destiel in the past year, when Castiel has been on the show since Season 4? 

Summary

The Destiel fans need things to cling onto. Often when they try to trend spontaneously as in response to Misha’s instagram video on the 13th the trend only got 8k tweets before it collapsed. They need to latch onto a social justice themes to trend (Eileen), they need to latch onto Jensen and Dean’s fanbase along with LGBTQIA+ representation that exists in other fanbases to partner in order to trend (Shameless Gallavich, MCU’s Stucky and Teen Wolf’s Sterek). But even for all of their efforts it doesn’t really mean anything in the end, when you look at the numbers and review the context of their campaign.

In conclusion, I know this is a long post but I wanted to double down on a few things. The Destiel, Misha Minon, Extreme Destiel fans are not the majority. They don’t have a lot of power amongst their group. The economic value of this hash tag campaign doesn’t compare to the likes of live tweeting events generated from the CW during their live tweet shows: Batwoman, Legacies or Riverdale. Definitely not Walker. Even when they try to trend with all their might they can’t equal or make a significant dent in social media engagement that means anything to the network. This is why the CW has ignored them. As such I hope that this tumblr post can help people understand how small the fanbase is, and how their bullying and smear campaigns are insignificant and don’t amount to anything. I hope this number can give people perspective and context to what this crazy stan base has led to with all their tantrums, doxing, anti-voting sprees and generally toxic behavior. Ultimately I hope this post shows that they are insignificant. Let’s let them be so. 

[ikevampeventarchive]

#StayHome

#StayHome with Napoleon

“I think a time like this isn't bad at all. What about you?”

Extended Quote: “Today I'm going to cook for you. What do you want to eat? .......Mhm. Got it. I just had a sudden thought but... spending time together alone like this is pretty luxurious too. I think a time like this isn't bad at all. What about you?”

—

#StayHome with Charles

“Let me be of your service for today. ......It's fine, right?”

Extended Quote: “Heheh, I'm glad. About what? Because lately, I get to stay by your side all the time. I want to make you feel as happy as I am. .....Ah, I have an idea! Come here. Let me be of service to you for today. ......It's fine, right?”

—

#StayHome with Arthur

“I’ll chase away the boredom for you. Well? Come into my arms.”

Extended Quote: “Why do you look so bored? How about I chase away the boredom for you. Well? Come into my arms. Hm? Just once is fine, I want to try writing with you in my embrace. But... You’re too cute I might not be able to work.”

—

#StayHome with Sebastian

“Shall we enjoy ourselves as per usual and do our best?”

Extended Quote: “....There’s no free time to be idle. First, open the mansion’s windows for ventilation, then let’s have a mopping showdown through the corridor. Once that is over, it’s time to prepare food――. Shall we enjoy ourselves as per usual and do our best?”

—

#StayHome with Mozart

“I’ll play the piano for you since you look so depressed.”

Extended Quote: “I’ll play the piano for you since you look so depressed. But promise me one thing. During my performance, don’t think about anything else except for me. A favorable response. ……Well then, shall we start this performance for two?”

—

#StayHome with Leonardo

“……It’s alright, I’m going to protect you.”

Extended Quote: “Come into my arms, cara mia. ……Yep, that’s good. I feel like you haven’t been smiling much recently. I’m going to pamper you so much today until you don’t want it anymore. ……It’s alright, I’m going to protect you.”

—

#StayHome with Faust

“Today, I have decides to make you my body pillow.”

Extended Quote: “Zzz…… Ah... I dozed off a bit. The warmth of your body feels unexpectedly good…… If you’re free, then please obediently remain here…… Or rather, I’m not letting go. Today, I have decided to make you my body pillow.”

—

#StayHome with Vincent

“Today, I like you a lot too. I love you.”

Extended Quote: “Today, I want to draw with you. Well, come here. Doing something you love together with the one you love... No other happiness can compare. Ah.... there’s something I forgot to say. Today, I like you a lot too. I love you.”

—

#StayHome with Jean

“Your smile, I really do... like it.”

Extended Quote: “I tried cooking the dish Napoleon taught me. A part of the kitchen was damaged but..... Will you give it a try? .....Is that so, I'm glad. I is always my wish to see you smile. Your smile, I really do... like it.”

—

#StayHome with Comte

“―……I feel like pampering you”

Extended Quote: “Come and sit here. Today, I brewed some black tea for you. Here you go. Haha, nothing is better than you liking it. How to thank me? Let’s see, how about... giving your day to me? ―……I feel like pampering you”

—

#StayHome with Shakespeare

“―……Well then, the show is staring. Please relax and enjoy.”

Extended Quote: “Since you’re bored, I made a play for you. The performer is yours truly, and the spectator is you. Having a play just for two once in a while isn’t bad at all. ―……Well then, the show is staring. Please relax and enjoy.”

—

#StayHome with Isaac

“I’ll make up for your worn out smiles……Because I’m your lover after all.”

Extended Quote: “I prepared a telescope for astronomical observations. This way, we can gaze at the star even from the bedroom. I’ll find tons of ways to make you smile. I’ll make up for your worn out smiles……Because I’m your lover after all.”

—

#StayHome with Dazai

“I’ll make an improvised story just for you.”

Extended Quote: “I’ll make an improvised story just for you. Once upon a time, there was a novelist whose heart was taken by a woman who came from the door―― Yep, it’s our story. Will you forgive me for only being able to love in such a tactless way?”

—

#StayHome with Vlad

“I wanted to see you surprised, so I made you a banquet of Transvaal Daisies.”

Extended Quote: “Close your eyes..... Okay, you can open them now. Haha, surprised? That’s right, I wanted to see you surprised, so I made you a banquet of Transvaal Daisies. Do you know the meaning of Transvaal Daisies? You can try searching for it when you have time. After all, the meaning of this flower is my feelings.”

—

#StayHome with Theodorus

“This is unlike me? Since we have time, I just thought that I should return to you the favor for always lending a hand.”

Extended Quote: “Hey Hondje, come here. I made some pancakes for you. I even shared some of my special honey with you. ......This is unlike me? Since we have time, I just thought that I should return to you the favor for always lending a hand. Stop grinning and eat.”

[clutterfile]

[hmsquared]

You! Yes, you!

There is a campaign over on Twitter to #SaveDebris. I joined recently and so far, people have been incredibly nice/supportive.

Even if you’ve never watched Debris before, please go check the campaign out. It really is a great show that deserves more.