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Erste Ergebnisse des „drupa Global Insights“ report zum Thema „Die Auswirkungen des Internet auf Print – die digitale Flut“ liegen jetzt vor. Sie unterstreichen sehr eindrucksvoll, inwieweit Big Data, Web-to-Print, variabler Datendruck, internetgestützte Tools wie Augmented Reality und QR-Codes oder smarte Technologien wie Printed Electronics und Near Field Communication den gesamten Kosmos gedruckter Produkte prägen und beeinflussen.
Visiongain calculates that the global interactive QR coding and RFID packaging market will reach USD4.01bn.
Dosionair.de and the FreshUpKiosk: The series of on- and offline events aimed at increasing the awareness of 100% recyclability of drinks cans amongst the young target group and was now honered with quite a few awards!! 1st at EuBea for Best Web Event, second for Media Mix) - plus a silver Apple from Adam & Eva event Awards.
More: http://www.besteventawards.com/beacom/contents/popeventibeaen.aspx?id=634792647461097500
Trend zu höherer Individualisierung und mobiler Webnutzung: Verknüpfung von Online- und Offline-Realität sorgt für Mehrwert bei Herstellern, Handel und Verbrauchern und macht die Personalisierung von Massenprodukten möglich.
An explosion in interactive packaging incorporating Quick Response (QR) or Augmented Reality (AR) codes is expected over the next couple of years.
...an exclusive area of the label on which consumers can customise their bottle by using a coin or key to write a message or draw an image.
