Reliving the Magic of 25SDA: A Throwback to Creative Innovation
In the inaugural episode of Interchain.Me, Roberto Capodieci invites us to journey back in time to the origins of his creative venture, 25SDA. This speed drawing animation studio, co-founded a decade ago, represented a bold leap into a world where art and storytelling merged seamlessly. What started as a practical solution to high outsourcing costs became a flourishing hub of innovation, redefining visual communication and leaving a lasting impact on its creators and clients alike.
The story of 25SDA begins with a spark of ingenuity. Roberto and his team needed cutting-edge marketing material but found outsourcing both expensive and creatively limiting. Driven by the question, “Why not do it ourselves?” they established a studio that specialized in speed drawing animation—a captivating medium that combines real-time visual creation with engaging storytelling. The company’s name, "25SDA," reflected its core mission: producing animations that captured attention and imagination within 25 seconds.
At the heart of 25SDA’s success was its creative environment. The studio was equipped with everything a visual storyteller could dream of—from a large green screen to whiteboards, markers, cameras, and professional lighting. These tools transformed ideas into reality, guided by a team of talented artists and creators. Roberto recalls the excitement of brainstorming sessions where the team’s collective imagination ran wild, producing ideas that were as inspiring as they were unconventional.
Among the studio’s most memorable assets was Alessio Cerruti, Roberto’s business partner and the “hidden ingredient” behind much of their success. Alessio brought a blend of creativity, passion, and a contagious enthusiasm that shaped the studio’s culture. Roberto shares that Alessio’s influence extended beyond the videos they produced; his love and dedication permeated every aspect of their work, from production to client interactions.
What set speed drawing animation apart was its psychological impact. Unlike traditional video or static images, speed drawing engages the brain on a deeper level. As Roberto explains, the act of watching a drawing take shape allows viewers to project their idealized version of what’s being created. This interplay between the visual and psychological creates a lasting impression, making speed drawing a uniquely powerful tool for storytelling and marketing.
The impact of 25SDA’s work went beyond visuals. It created connections. From Italy to audiences across the globe, the studio’s animations reached viewers in a way that traditional media could not. Roberto’s own passion for communication—rooted in childhood experiments with long-distance phone calls—found new expression in these animations, which transcended language barriers and resonated universally.
As Roberto reflects on this chapter of his life, he fondly recalls the vibrant energy that defined 25SDA. Each day at the studio was filled with excitement, creativity, and a sense of purpose. Even weekends felt “depressing” because they took him away from the work he loved. This passion, shared by everyone involved, was the true magic of 25SDA. It wasn’t just a job; it was a labor of love.
In this throwback episode, Roberto not only celebrates the accomplishments of 25SDA but also honors the lessons it taught him. The importance of collaboration, the power of creativity, and the joy of pursuing what you love are themes that continue to inspire his work today. Whether you’re an entrepreneur, a creator, or simply someone who loves a good story, the journey of 25SDA offers valuable insights into the power of passion and innovation.
As Interchain.Me embarks on its own journey, this inaugural episode sets the tone for what’s to come. It’s a celebration of the past, a tribute to creativity, and a reminder that great ideas often come from daring to think differently. Tune in to relive the magic of 25SDA and discover how its legacy lives on in Roberto’s ongoing pursuit of storytelling and technology.
