#isaac toth

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By Isaac Toth. markers on paper 2014

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A few of our latest shots for client and friend Wade Taranto.

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For our debut job with award winning Sydney based advertising agency BWM, we were commissioned for TAB's 'Own Your Own Racehorse' campaign to be used for press ads and online banners.

The brief was to create an arial image of a horse hoof in a stable standing next to an embellished contract. The creative team wanted it to look as if light was streaming onto the contract through barn doors.

To accomplish this scene we had to source various gravels for different locations to be approved by the creative team, then shoot the horse hoof on location at Randwick horse stables. The second step was to emulate the lighting through the barn doors in our studio and finally to combine these images together to create a believable scene.

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For this project we were comissioned by Australian beachwear label Cleonie to shoot a catalogue for their Spring - Summer 2014 collection. 

Cleonie is a nostalgic yet modern beachwear label, and this shoot had to evoke a feeling inspired by summer days at the beach side and reflect a retro era. 

  Different locations were explored, but when we were tipped off about a 1970's  time capsule of a house in Jervis Bay located on the South Coast of New South Wales, it was decided that this was the perfect location  for this shoot.

  A washed out colour treatment and slight grain were explored to reflect the nostalgic feel of the 1970's which, when coupled with a beautiful and unique retro scene, made for an impressive outcome of which exceeded the clients expectations.

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For our rebrand we designed new business cards and variuos stationary from stickers to release forms and invoices.

The business cards were letterpressed on 500gsm card with custom coloured edging at D&D Letterpress, Sydney.

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Creative, Photography, and retouching by Isaac Toth and Zac Farrell at Photo Refinery.

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Thanks to these here twins, Maddy and Steph for getting involved with another collaboration with Isobel Claire Makeup. Fresh shots coming soon, stay tuned!