#jonathon goldsmith

[michigandrifter]

The Shootist 1976

[mangodebango]

Jonathon Goldsmith and @AstralTequila reinvent a well-known character for their new #ThisCallsForTequila campaign. “Star” spot, January, 2018. Ad Agency: Erich & Kallman LLC, San Francisco CA

[djbobbyfx]

The Funniest Commercials Ever

[kevinallenblog]

The Dos Equis guy

In my last post I praised the Old Spice gentlemen for their winning personalities. But I didn't go far enough to express the amazingness of the captaining Old Spice guy, Isaiah Mustafa. Isaiah is a former NFL receiver and barbecue restauranteur. Knowing that, it's hard to not be wowed by him and deem him even awesomer than before.

Having said all that, let me tell you about the Dos Equis guy, Jonathon Goldsmith, the most interesting man in the world. And no, I'm not referring to his character, I am referring to Jonathon Goldsmith.

Jonathon Goldsmith is an actor from the Bronx who trained with the likes of Robert Duvall and Dustin Hoffman, who he told off early in his career, saying he would make it and Hoffman wouldn't. Unfortunately, after moving to Los Angeles, his acting career consisted mostly of being killed on cop shows. These included everything from being hung to be ground up a nun impersonator. He did play the villain of a John Wayne movie, The Shootist, where Wayne fired blood capsules from a prop gun right between Goldsmith's eyes for several takes. He put up with painfully being shot in the face repeatedly at point blank because he's a badass. He eventually left acting and started what I would call an entrepreneurship. He started his own marketing company and assisted others on achieving their goals. After doing enough pitches on stages he yearned to return to acting, so he retired from the multi-million dollar company he himself started to be a struggling actor again. But this isn't the part that gets me excited, while I still think it's pretty darn cool. No, here's what makes him the interesting entrepreneurial legend that he is. He also had a water-less car washing business. He's worked as a garbageman and a construction worker. He's rescued a stranded climber in Mt. Whitney and a drowning girl in Malibu. He supports a few important charities, including the S.A.B.R.E. Foundation to save Siberian tigers, which he has fed by hand. He was friends with the great Hollywood swordfighter, Fernando Lama, with whom they shared a love of sailing. It's that same love that keeps him living on 47-foot houseboat. He has a large library. He's into old philosophers more than he's into sports. He loves pocketknives and can open gang-style. He enjoys wine tasting and chopping wood. At this point, it sounds like potential material for one of his iconic Dos Equis ads.

It's stuff like that which makes me feel a little more sane about wanting to live like the character he plays in beer commercials. I participated in the Most Interesting Man's Cargo Hunt last summer, and I want to attend the Most Interesting Academy. I want to develop a taste for both kind of tortilla chips just to be a little more like the larger than life character. And if that would make someone a little more like the magnificent character than Jonathon Goldsmith is, I think that's perfectly acceptable.