#kate caskett

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I'm dead..........

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Let's show Nielsen what #Castle fans are capable of

Nielsen’s Twitter TV Ratings Service To Launch September 30

Sep 20, 2013 at 2:40pm ET by Matt McGee

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Nielsen will launch its Twitter TV Ratings on September 30, giving television networks and advertisers the first industry-standard metric for second-screen viewership.

Twitter has confirmed that date to Marketing Land, after it was first reported by the Wall Street Journal. The WSJ article also includes some of the ratings service’s initial test results:

Early findings showed that for every one tweet about a TV show, roughly 50 people see it, the company says.

Original reports said that the plan was to have the Twitter TV Ratings service ready by the time the fall TV season began. That’s already underway, making the September 30 launch date about two weeks late. But Twitter, TV networks and the advertisers will surely still welcome the new data with open arms.

Nielsen isn’t only focusing on Twitter. The WSJ says Nielsen will supplement its traditional TV ratings with data related to TV viewing on tablets and smartphones, but that won’t begin until the 2014 fall TV season.

The Twitter-Nielsen partnership was announced late last year and helped solidify Twitter as the primary driver of social TV viewing. Facebook has gone out of its way this year to let the world know that its users help drive TV ratings, too, but advertisers seem most interested in Twitter at this point. And that’s something that bodes well as Twitter approaches its IPO, which is likely to happen later this year.

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Yahoo TV Extra Emmys: Best Couple

http://tv.yahoo.com/blogs/emmys/yahoo-tv-extra-emmys--best-couple-144448135.html

PLEASE VOTE FOR CASKETT

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CASTLE: STANA KATIC KNOWS BECKETT’S ANSWER TO THE BIG QUESTION

“It’s New York City and D.C. It’s not that far,” she says. “It also helps that he is a millionaire and a writer, which he can do anywhere. So how rough is that? He can afford to hire a private plane or two on her days off.” In Katic’s view, Beckett “has worked really hard to get to this point in her career, and there is a part of me that feels like she shouldn’t have to give up success in her professional life to keep her relationship happy, and vice versa. In real life, woman balance family, relationships, and careers all the time. Why should Beckett be any different?” she says.

http://insidetv.ew.com/2013/06/13/castle-dexter-pretty-little-liars-spoiler-room/

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http://www.spoilertv.com/2013/05/scene-of-week-may-5-2013-poll.html

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