So what is the difference in traffic levels to a website that is looked after, regularly updated and promoted versus one that is left to fend for itself?
You might be surprised....two basic observations are:
1) Over a 4 month period in 2016 taking 24hr sessions for multiple sites...the web sites where the businesses are being actively promoted receive between 10 and 30 times more traffic!
2) The gap between the active businesses traffic and the inactive business increases over time. So on the unmarketed business traffic is flat or in decline, whereas on the active businesses site traffic builds.
The moral of the story is "promote your business", just because there is a client now does not mean you will retain a client in the weeks and months to come.
When we manage a web site for clients we know how traffic patterns can change and vary and that is why we seek clients who want more than a bookmark site and who are passionate about what they are doing.
If you have a web site and you don't know what is happening then give us a call and we should be able to help.