KSSWeb

The Blog of KSSWeb

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Are you selling products? Perhaps you are disappointed in the results you are getting? Have a look at our web page for Commercial Photography we are offering trial Product Shoots from £50 to new customers who want to take things up to the next level!

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Launched the week is the new website for Safari Barbers in Grayshott. Providing a walk in service easily accessible with plenty of parking locally. KSSWeb were pleased to do the whole site including the photography, website design and logo. We are looking forward to helping them establish a good business in the village.

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Just finished another site update for kssweb.com and now need to clear the decks (and clear my head) and move on to doing a new portfolio web site.

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Each person on a team can contribute this spark at one time or another. Have you had an “off day” recently? Try taking a walk around your building or outside if it’s nice out. Ask for your team member’s perspective on a project if you’re feeling stuck.

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In my own experience compared to working in an office opting to run a small business is one of the loneliest paths to choose. When you succeed that is what is expected and when you fail there is no one there to catch you. The rewards are definitely variable and these days you are not likely to get rich. So one of the best ways to survive is to be prepared to network by reaching out and making contact. Show leadership and courage by supporting your peers and encouraging them and never be afraid of competition just try and get better everyday and always be thankful to those that inspire you and encourage you. For escaping my low moment I have to thank David Watts who in 2004 pushed me to get started again after I had been struck down with serious ill health for 18 months and was completely out of the game, with the words “When are you coming to sort out my bloody computer.” 

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KSSWeb a web solutions agency builds real value, professional, high conversion, websites and bespoke multi-channel ecommerce websites. Call us to discuss your requirements

This week we have made another site release with an improved contact form and Commercial Photography page. Our site ranking is moving in the right direction with significant improvements in our UK ranking stats since the beginning of May. All the sites we have launched since the beginning of the year are heading upwards. This is important for us as we work on building organic traffic and SEO for our clients and whilst clients have to run their businesses they can be confident we are looking after and managing their web sites.

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Site Update Completed

We completed all the major work on our main http://www.kssweb.com website and a few days ago as we switched from an adaptive to a responsive layout and a also changed the colour scheme. In the days since then then we had to change focus and design,build and create new contents for a site for a client. So it has been a hectic few days. Whilst I have been working on these two projects Maria has been refining and finishing our new KS Computing site. Anyway we are planning some new posts on how to develop your business on-line.

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KSSWeb a web solutions agency builds real value, professional, high conversion, websites and bespoke multi-channel ecommerce websites. Call us to discuss your requirements

We are in the process of making some upgrades to our site which will be rolled our steadily over the next few days. We hope you like the improvements and apologise for any disruption.

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A Repost of an interesting article

I am not sure whether I totally agree with the author about web design losing its soul though I think real originality has always been a little sparse and comes with new technologies that allow radical departures from established norms.

Web sites design will follow trends and fashion just like everything else and the things we can do now we could not do 10 years ago. So for many businesses web sites should be continually evolving and developing, not regarded as static works of art. In fact for serious players on the web once you have launched a site you should already be considering how to improve it and develop it and the tools we have as developers now allow us to do this more easily then ever before.

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Been away for a fews days with the camera...now we have a busy schedule and a ton of things to catch up on :)

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A selection of shots from our product shoot last week in the studio... if you need a catalogue with your website then perhaps give us a call.

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Facebook Strategies

Marketing your business on Facebook is a challenge as anyone who has tried it will know. However Facebook can and does work but success does not come without effort and thought. 1. Consider your audience. Review your audience and watch how the audience develops. 

2. Create engaging and interesting content that people will like and be interested in. 3. Be prepared to share and support others. Social networking is most effective when you abandon selfish, self promotional behavior. We are not all Kim Kardashian and making millions from self promotion. Believe me you really are not that interesting. 4. Share some of your knowledge and passion for what you are doing but dont spam people...again, honestly, spamming is a way to fail! 5. Be positive. Above all be positive and be yourself. It takes time, effort, thought and regular activity to build a proper following on FB for a business. A page with interesting content and a friendly style will always win over relentless advertising.    

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Oh my Gosh....the original website...this was from 2004...and yep it was horrible!

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In 2014 I had been seriously ill, I had no work on and as I recovered I started to focus my work on what is now emerging as kssweb. At the time I was not sure what my plan was, in fact I was saying I am creating a new business but I have no exact plan, we will see where things take us. It is because of the setbacks and upsets that I understand business. I have seen both sides of the coin and when I have fallen I pick myself up and go again! 

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Relevant to portfolio building.

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This is true....100%...quitters cannot become winners...

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KSSWeb on WordPress

Welcome to KSSWEB on WordPress…   For building your online presence and establishing our brand KSSWeb works as a trusted partner to advise, develop and establish your business. Our Core Services Are: Web Strategy Web Design and Marketing Product and Commercial Imaging Commercial Art and Design Please visit our website for more information or ‘Like’ us on Facebook

View On WordPress

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So what is the difference in traffic levels to a website that is looked after, regularly updated and promoted versus one that is left to fend for itself?

You might be surprised....two basic observations are:

1) Over a 4 month period in 2016 taking 24hr sessions for multiple sites...the web sites where the businesses are being actively promoted receive between 10 and 30 times more traffic!

2) The gap between the active businesses traffic and the inactive business increases over time. So on the unmarketed business traffic is flat or in decline, whereas on the active businesses site traffic builds.

The moral of the story is "promote your business", just because there is a client now does not mean you will retain a client in the weeks and months to come.

When we manage a web site for clients we know how traffic patterns can change and vary and that is why we seek clients who want more than a bookmark site and who are passionate about what they are doing.

If you have a web site and you don't know what is happening then give us a call and we should be able to help.