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Business Model  Development

My goal for this course was to understand how to implement a business model for Love Every Lyric Records. I wasn’t completely sure of the difference between a business plan and a business model. I learned a business plan provides all the information about how you're going to establish your venture. It’s something you would want to show your investors and partners, and most likely isn’t going to change. On the other hand, the business model is more customer-focused. The business model changes depending upon the intelligence received from Its’ customers. The “model describes how your company creates, delivers, and captures value. It’s best understood as the diagram that shows all the flows between different parts of your company.” (Blank, 2010).  Including how our product gets distributed to our customers and how revenue is brought back into the company. I learned my minimum viable product wasn’t clear on how I would solve my target market problem. Business Model Development helped me narrow down my problem, which enabled me to come up with a better MVP. That’s when I came up with the idea for the LEL Music App, directed towards customers (music listeners), and our clients (music creators). Personally, I plan to use this course when convincing my family to do things like taking road trips. For example, my mother is afraid to fly stopping her from attending my graduation in Florida, (If we're not still on virtual graduation). If I come up with a business model on how we would get there, and what we would do before getting back on the plane, I may be able to convince her to go. Professionally, this class helped me understand how to approach customers and clients with my future business ventures. The big venture is Love Every Lyric Records but before reaching that goal I plan to run a few smaller businesses on the way. Right now, I’m a customer of TLC (Total Life Changes) it is a weight loss/ detox product, as well as a vitamin wellness product. As I take pictures and video blogs of my weight loss journey, I plan to transition from just the customer to customer/entrepreneur. This course helped me see how I can make multiple businesses come alive.

Resources: 

S, Blank. (2010, April 8).No Plan Survives First Contact With Customers – Business Plans versus Business Models. Retrieved from https://steveblank.com/2010/04/08/no-plan-survives-first-contact-with-customers-%E2%80%93-business-plans-versus-business-models/ 

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Product Design & Development

In this course I expected to have a better understanding of the importance of research in product design and development. As well as to explain design concept and ideation. Through discussion posts, I discussed design development where our class recognized the importance of prototyping and customer validation. In Eric Ries book, The Lean Startup I examined companies that have launched new products and services with disappointing results such as IMUV. I’ve also studied companies that have provided outstanding new products and services. I learned what made them successful like The Lean Startup process. I learned how to understand product design tips, such as understanding the problem and needs of your customer. Making sure to critique your products and services to solving the problem or need of the customer. After understanding this process I created a professional pitch video targeting my clients and customers.

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Business Venture Research

Mastery Journal

My original goal for this course was to learn how to do the necessary research for my future businesses. I wanted to understand what all goes into research from the budgeting to what actually needs to be researched. I wanted to understand how to research business ideas, and analyze the information found. My goals were met by this course by doing research in the Full Sail Library and other online resources. Business Venture Research also taught me how to organize my research with what’s relevant. I learned about research budgets and why their so important to have. This course also taught me how an entrepreneur can have multiple businesses before their big business venture. I learned the differences between primary research such as a survey, interview, or experiment. Versus secondary research such as an article or data found in research databases. I learned how to analyze published and effective research from the Full Sail library, that was full of relevant and reliable information. Personally I’ll use the material learned in the business venture research course, to analyze information about building my brand, and oraganizing daily priorities. Professionally, I’ll use the knowledge when finding a building for my business, hiring music artist or HR department, and organizing my company data for reports and meetings.

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Writing for Interactive Media

My original objective for achieving my master’s in public relations is to help me create and protect my brand, company, artists and self. The Writing for Interactive Media course this month has helped guide me closer to my objective by analyzing my writing and storytelling. Analyzing my writing has helped me critique my storytelling in a professional, journalistic manor. This has helped me learn how to interact and engage with my audience. Something I’ve learned in this course that can help me outline my personal and professional goals are the outlines I created for each assignment. This simple task has showed me how to organize my writing, so I include all necessary information in the correct format. This course showed me how to take something personal I’m dealing with and put it in a professional tone for a newsworthy article. My favorite assignment I enjoyed working on was the about me sections of the course. Usually it’s hard for me to talk about myself, because I’m used to hearing about others and helping them understand and see themselves. This assignment helped me see my background, personality, skills, and unique identifier displayed in a professional manner that my audience will be intrigued by. This only motivated me more to accomplish my goals and dreams, by being able to set the foundation for who I am and what I have to offer my fans and future employees. As well as what my brand, company, and self, stand for. I remember reading many biography pages of people I am motivated and inspired by. As I read final About Me assignment, I got that same professional feeling as I did when I read about the people that inspire me. With this being said, I’m thankful for everything I learned in Writing for Interactive Media.

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