LGC Agency gives a sneak peek of the new products for ELYSIUM, TIMEBOX, and SHINE FOREVER
LGC AGENCY’s models, KIM JINSEO, LIM SANGHYUN, and SEO YUMI will be releasing their second campaigns for their respective brands. Based on all of the information gathered, here is a quick summary of each of the brands’ campaigns:
SHINE FOREVER will be releasing a highlighter stick, which is supposed to help enhance your complexion. For their cf, it will feature AGITO’s YUSHIN, FABULA’s APRIL and EUNHYE, and LGC AGENCY’s JINYOUNG. The brand’s representative briefly revealed, “Through the cf, you can see the dynamics the four actors have as they show the audience how to properly use the highlighter.”
ELYSIUM will be releasing five perfumes, all named after the characters in the cf’s story ( APHRODITE, ATHENA, ERIS, HERA, and PARIS ). For their cf, it will feature CRYSTALLIS’ JASMINE, LGC AGENCY’s YEIN, XANDER, and AHYEON, and LGC TRAINEE’s LEE NARI. When asked about the cf’s concept, the brand’s representative didn’t disclose much except that it was a “modern take on a story from greek mythology called the judgment of paris.”
TIMEBOX will be releasing a set of two unisex wristwatches, one in rose gold while the other is in gold. For their cf, it will feature CRYSTALLIS’ ASTRID and LGC AGENCY’s TAI as the romantic leads. The brand representative shared that the cf was an inspiration from the May 14 holiday, Yellow Day/Rose Day.
According to the subsidiary, the first product launch will be on MAY 10 ( SHINE FOREVER ), the second on MAY 12 ( ELYSIUM ), and MAY 14 ( TIMEBOX ). In addition to that, LGC AGENCY announced that they have added a few surprises in store for the fans ranging from short Instagram videos promoting the brand to various LGC celebrities ( AGITO’s JIHO, CRYSTALLIS’ DANBI and YURA, LGC AGENCY’s ALEC, AERI, HANBYUL, JIYEON, and SEHOON, TYPE ZERO’s UNO ) giving their honest reviews on both the cf and products!
[ + / - ] wow i can’t believe we get another campaign for those brands! i saw all of the models in person last family con so i’m excited to see how all of these new products will be! seeing that they’re really going all out with this campaign, i’m 100% sure that the cfs and review videos are going to be amazing!!!
[ + / - ] legacy and their greed ㅋㅋㅋ they’re already everywhere from magazines to dramas and now even musicals!! they’re probably earning a lot of money to do all of that, but was it really necessary to let their models create their own brands and campaigns?? they’re models so they’re supposed to be /in/ these ads, not be working behind the scenes ㅋㅋㅋ and don’t get me started on all of these models they brought in for their campaigns... 🙄
#LGCENT #LGCGIRLS #LGCBOYS #TYPEZERO #VNA #CRYSTALLIS #FABULA
