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Happy 12th birthday to Pure Heroine, I guess

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Lorde // Pure Heroine // 27 September 2013

"Ten years goes really fast. One minute you’re wearing a leather collar with a giant crystal hanging off it to a Chanel party, and the next you’re blonde. A lot of stuff isn’t good after ten years. But I am still totally touched by this sweet record. I have deep respect for the vision of the little one making it.

Going back through all of this has reminded me of something that feels important to point out, whether you make art or not: everything starts out as a bunch of bullshit in a laptop. Pure Heroine was a handful of Photo Booth selfies and emotional Word documents and Tumblr posts (and a gorgeous over-decorated bedroom) before it was even one song. I had no reason, on paper, to believe that I was capable of anything. But if you can trust that the first impulse you had to create came from a place of deep wisdom, develop a few principles for your decision-making, and absorb a lot of stuff you find inspiring, you’ll have something special on your hands. " -Ella Marija Lani Yelich-O'Connor // 27 Sep 2023