I wanted to do a timeline of when we saw the "?" question mark with Louis.
-April 1st 2025. Louis share on his instagram stories a photo of his guitar and you can see a "?" there. He delated the story after.
-July 26th 2025. The drums have a "?" for the show of Lodz Summer Festival, the "?" wasn't there for the past show at the ZOA City festival on July 11th 2025.
-July 31st 2025. On Louis' discord is upload a "?" question mark sticker and after is delated, the design is the similar as the drums one.
-August 13th 2025. Louis tweets: ?
September 4th 2025. Louis answers a question about the meaning of "?":
September 9th 2025. Louis tweets:
(Note some have mention that depending of time zones for some people the days between the first tweet of "?" in August and now this in September are 28 days).
He also responds this to a fan:
September 15th, 2025, lthq share this on their instagram stories:
They also change they profile photo for the lthq accounts on instagram & twitter (this was from September 15th until the 22nd):
We also got a yellow version of the "?" on discord:
Louis also change his twitter bio with "?" ( this was from September 15th until the 23rd):
September 23rd, 2025. The lemonade single promo:
-Photoshoot:
-Video:
-The cover for the Lemonade single:
September 24th, 2025. Based on the lemonade' reviews and the coordinates given, the billboard of Los Angeles had the "?":
The phrase made with the billboards was: how did I get here?
I will update this in case we get more "?" in the future.
Credit to the people that make me not miss the "?" or give observations or info, thank you to @dreamings-free @delicatepointofview @anchorandrope @ladychlo & @dailytomlinsondaily. This are the posts references: x x x x x x x x x
"I don't understand Louis! He seems to be going back-and-forth between 2 personas! He can't seem to make up his mind? He seems like he's having a mid-life crisis!"
Why do you think that?
Why would someone who never acts like this completely changed their ways?
How could that be?
If it seems like 2 people, maybe it is 2 people. That's the simplest solution.
It's 2 separate beings using the same accounts pretending to be one person.
One person using the account is trying to alienate Louis' most loyal fans and is baiting one side of the fandom to attack the other side of the fandom with prejudice.
The other person using the account is posting the same chaotic shit that has been posted for the last fifteen years
I am utterly disappointed but, honestly, not even a bit surprised. All of this perfectly fits with the rebranding of his persona and of his fandom that he has started precisely in 2021 with the resurfacing of BG.
This rebranding see him as completely locked up in the deepest depth of his closet and, for achieving this, he needs to be what an alpha straight male of his age would be (the toxic stereotypical stereotype): a chav laddy lad with an exagerate straight appearance that date the typical Barbie (the trophy wife to exibit) and that also happens to have a child from a one night stand, because he is a professional women fucker.
Larries have no space in this scenario because we are a threat to this. We constantly expose the truth and this is dangerous for this fragile fake façade.
I don't know what happened behind the scene that made him choose this way, but something happened and we have lost him.
I don't either know what this means for H's closet and for their relationship, but I guess we'll know soon with hs4 promo. Considering that I believe they are still together, this must have been a couple choice and I expect a big circus holivia-style for Hs4 promo; but we'll see.
Or maybe, they broke up and this was the last straw for Louis. In this case we'll may have a quiet stunt free promo for H and a even higher embrace of his queerness. Maybe..or maybe not. But in this moment it doesn't matter that much honestly.
Also, talking about toxicity: where was Louis TM when Liam, his brother, received the highest possible levels of hate online? Probably planning the dropping of his stunt paps on the day of the 6th month-versary of his death.
I never ever had imagine we could reach such a point, but here we are.
