#lowe roche

[postkiwi]

Mad Max Fury Road Dusty Car Wash

Fury Road Dusty Car Wash in post apocalyptic Toronto for @MadMaxMovie @WBPicturesCan @loweroche @Jonny_LP @jonsimo

Warner Brothers Pictures Canada recently promoted the launch of the film, Mad Max: Fury Road, with the Mad Max Fury Road Dusty Car Wash. In the world of Mad Max, dirt is a badge of honour. The more dust and rust on a vehicle, the better. A piece of downtown Toronto was transformed into a post-apocalyptic world, complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. At the…

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[adverve]

On Fury Road, the car washes spit you out dirtier.

Toronto’s Lowe Roche plugged Mad Max: Fury Road by transforming part of downtown Toronto into its post-apocalyptic future: Think coloured smoke grenades, pyrotechnics and a shit-ton of scrap metal. Smack in the middle of the action was the Dusty Car Wash, where your car is doused in dirt, then trace-designed by artists for a proper Mad Max finish. Drums, guitarist and War Boys not included.

[avivainthecity]

What Advetising People Love by Lowe Roche. 

Worst image possible, this is just an infographic video not porn, ew.

[mindsharecanada]

Heart and Stroke Foundation Works With Time

The Heart and Stroke Foundation has kicked off February’s Heart Month with a new campaign around the tagline “Make Health Last” that builds off last year’s wake-up call of “Make Death Wait.”

With creative from Lowe Roche and media from Mindshare, the TV, print and digital campaign is built around the Statistics Canada number that shows a gap of about 10 years between the age Canadians are living to, and how long they are living in health. That gap is primarily due to heart disease, stroke and other chronic health conditions, says Geoff Craig, VP marketing, communications and strategic alliances, the Heart and Stroke Foundation.

Read the full article at Strategy Online.

[carolynhadlock]

Rip Waxing Strips Off a Naked Guy in Toronto

via Creativity:

People could pull the wax-strips off his body, eventually leaving him completely bare -- and each strip featured a "pain indicator" face showing his painful your particular stretch-and-tug was. 

Lowe Roche from Toronto put together this brilliant human product demonstration. The stunt is great, but the video is well executed with a polish so many of this type lack.

[artgblog]

Heart and Stroke Foundation: Future

Copy: How will you spend your last 10 years?

The average Canadian will spend their last ten years in sickness. Change your future now. © Lowe Roche (Toronto, Canada) More »

[ahmad-childress]

Toronto ad agency, Lowe Roche (@loweroche) tries out a unique personalization strategy for a Porsche direct mail campaign. It's certainly less creepy than Showtime's Dexter "Death Threat" campaign a few years ago, and even more personal.

[vengrove]

Check out this clever "instant direct mail" campaign by a Canadian Porsche dealer.

According to the video, they experienced a 32 percent response rate to their web site where respondents could sign up for a test drive.