I’m genuinely curious what will happen come LT4. LT3 is not off to a great start despite what Louis believes it is moving forward to. But will BMG keep his charity case ass with them if he were to flop just like FITF?? He’s out there saying this album will also have a deluxe version and blah blah blah. So he’s trying to cheat his way through to get another #1 in the UK and maybe squeeze in with a top 3 in the US if he’s lucky. But BMG will know the real numbers and they’ll have the real data. What will they do after that?? Keep wasting their money on him for a fourth album? Or drop him. I’m praying it is the latter. This man needs a HUGE reality check.
BMG is the home of has beens and they might keep him on, just with a vastly reduced marketing budget.
