#luka4

[basketballzzz]

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Jordan Brand Unveils the Luka 4: Engineered for Luka Dončić and Built for Greatness

From the outdoor courts of Slovenia to the bright lights of Los Angeles, Luka Dončić has solidified himself as one of basketball's elite. Now, with the world watching, Jordan Brand introduces the Luka 4—a performance-driven sneaker designed to match his game and inspire the next generation of athletes.

A Sneaker Built for Performance

The Luka 4 is the latest evolution in Jordan Brand's basketball innovation, designed specifically to enhance Luka’s unique playstyle. This silhouette incorporates cutting-edge technology to optimize balance, responsiveness, and comfort—helping Luka break away for open shots, drive past defenders, and set up his teammates with ease.

Key features of the Luka 4 include:

Enhanced IsoPlate Technology: A hallmark of Luka’s signature line, this innovation provides elite stability and torsional rigidity, keeping Luka locked in over the footbed while making quick cuts and step-backs.

Nike Zoom Air Cushioning: For the first time in Luka’s line, a Zoom Air unit delivers exceptional responsiveness, paired with a plush Cushlon 3.0 midsole for maximum comfort.

Flightwire Cables: A breathable upper featuring Flightwire cables offers lightweight containment while nodding to design elements Luka loved from his first signature shoe.

Signature Details: A unique compass-inspired outsole replaces traditional directions (N-E-S-W) with “L-U-K-A,” reflecting his love for wristwatches and precision.

“The Luka 4 is made exactly for my game, giving me a new tool to help me play my best and push my performance,” Luka explains. “The IsoPlate helps with my balance and step-backs, the Zoom Air unit adds a new level of responsiveness, and the Cushlon 3.0 midsole makes this one of the most comfortable shoes I’ve worn.”

Colorways That Tell a Story

Jordan Brand is launching the Luka 4 in several bold colorways, each with a personal connection to Luka:

Navigate: Inspired by the deep blue waters of Slovenia’s Lake Bled, this style will be available in select markets.

Gone Fishing: A global release paying tribute to Luka’s love for fishing and boating, while symbolizing his goal to send playoff opponents on an early vacation.

Accompanying the Luka 4 is a dedicated apparel collection, including hoodies, T-shirts, and shorts, tying together Luka’s on-court game with his off-court passions.

Introducing the Luka .77: Built for Outdoor Hoopers

Releasing alongside the Luka 4 is the Luka .77, a second footwear silhouette tailored specifically for the demands of outdoor basketball. Designed with Luka’s childhood experience of playing on Slovenian outdoor courts in mind, the Luka .77 features:

Full-Length Dual-Density Foam: A firm outer layer with a softer, more responsive interior for impact protection.

High-Abrasion Mesh & Rubber Outsole: Ensuring durability and ventilation in any outdoor conditions.

Seven Heel Cutouts: Strategically placed for a comfortable and cushioned landing experience.

“The Luka .77 is for the kids and for anyone who hoops outdoors,” says Luka. “I wanted to create a shoe that helps the next generation develop their game, no matter where they lace up.”

Release Information

Jordan Brand’s Luka 4 and Luka .77 will be available globally starting April 8 at Jordan.com and select retail partners. Luka’s signature apparel collection will drop in May, allowing fans to represent his style both on and off the court.

With the launch of the Luka 4 and Luka .77, Jordan Brand continues to push basketball footwear forward, ensuring that Luka—and the players he inspires—have the tools to dominate the game at every level.