#lux soap

[goshyesvintageads]

Lever Brothers Ltd, 1917

[thepopculturearchivist]

LIBERTY, May 20, 1933

[poppingmary]

Rita Hayworth Lux Soap ad - 50s

[auntiemaud]

Title from clock.

I've seen the print ad, but first time I've seen the commercial.

[newyorkthegoldenage]

In the 1920s, Broadway actors were celebrities, even if they weren't well-known. Just appearing on a Broadway stage was enough. In this ad, from the March 24, 1928 issue of The New Yorker, Lux soap spotlights 14 of these actresses, all of whom were appearing on Broadway at the time. The Shubert brothers, who owned many theaters, claimed that Lux was the official soap of all their dressing rooms.

Some of the actresses pictured here include Judith Anderson, Claudette Colbert, Vivienne Segal, and Jeannette MacDonald.

Click/tap on each pic (there are two) to enlarge.

Photos: The New Yorker

[thursdaymurderbub]

Lux Toilet Soap advertised in Australian Women's Weekly magazine by Joan Blondell (1940), Carole Landis (1943), and Rita Hayworth (1946)

[jisforjudi2]

[theamandacollection67]

McCalls Magazine 1946 advertisement from Lux Soap featuring Barbara Stanwych.🧼🫧