OFO featuring Les Minions
July is right around the corner, which means we're starting to see the second phase of marketing for the premiere of Minions: The Rise of Gru. So I thought I'd post a short commercial I did in 2017 for the Despicable Me 3 marketing campaign. This one is for the OFO public bikes that used to be in several major cities. This commercial was for a campaign in China; you can see the Beijing skyline in the background.
It was important to the client that we see the skyline, but we didn't have time to generate Beijing CG environments. Instead, I combined stylized 2D environments with the CG character animation, and I think it came out pretty well. Six Point Harness (6PH) did all the 2D and final comp while MacGuff in Paris did all the CG.
As part of this marketing campaign, thousands of Minions bikes were made and distributed all over China.
Ofo has since gone out of business.
