What is the difference between Digital Media and Traditional Marketing? In the digital world, businesses are becoming part of fast paced scenarios. Willingly or unwillingly, we are part of the noise, and news travels very fast. It’s an opportunity that we are no longer restricted to local area or few cities. Although this has created huge exposure, It has also created a bigger challenge for entrepreneurs. Everyone wants to be heard loud and clear. We all want to reach to customer’s head space, trying to educate customers in all possible ways following this trend. Digital Media is the answer, but still not easy to reach to the end customer. That is why it is important to also communicate in traditional ways. Therefore most business owners joined networking and clubs or are looking for speaking opportunities in front of real people. In my experience, knowing you personally and seeing your body language is becoming more important to establish trust, especially in service industries. Once it is built, what should be the ROI? Ultimately your time is your biggest commodity. I believe we have better choices to make decisions, when to stop and whom to continue long term professional relationship. At the end we area selling human to human. #exantedigital #omnichannel https://www.linkedin.com/posts/priyambadamishra_exantedigital-omnichannel-activity-6602141812507455488-IsIj