Jun 9, 2017
With the upcoming release of some advanced gaming peripherals (a mouse and keyboard both noted for their colour customisability) and a couple of major sales periods (Christmas and New Year), Logitech G wanted to refresh its messaging across the Asia-Pacific region.
The resulting master creative would need to incorporate Logitech G’s commitment to innovation, product benefits, and alignment with professional eSports teams.
The master creative appeared in online and offline environments across 14 countries.
Agency: UMM
Client: Logitech G (AP)
Creative Director: Rob Spiteri
Designer: Hannah Eldridge
Copywriting: Me