#millennial media

[likeablechelsey]

Why Mother Gothel Is the Worst Disney Villain—And Not in a Fun Way

Mother Gothel isn’t just selfish—she’s dangerous. Here’s why she’s the most disturbing Disney villain of all.

She Doesn’t Just Hurt Rapunzel—She Gaslights Her

Mother Gothel doesn’t steal a voice or turn into a dragon. She does something worse. She traps a child and convinces her it’s love.

That’s not clever. That’s abuse.

Mother Gothel isolates Rapunzel in a tower for 18 years. She controls her completely—what she reads, what she eats, how she dresses. But the real damage isn’t physical. It’s psychological. Gothel manipulates Rapunzel into believing the outside world is too dangerous. That she needs her. That her captivity is protection.

That’s gaslighting.

Dr. Ramani Durvasula, clinical psychologist and expert on narcissistic abuse, explains it this way:

“Narcissistic parents don’t just lie. They twist your reality. They make you doubt yourself at every turn.”

That’s what Gothel does for almost two decades.

She Doesn’t Love Rapunzel—She Uses Her

Gothel never loved Rapunzel. She loved her hair.

The magic in Rapunzel’s hair keeps Gothel young. That’s why she kidnapped her. That’s why she kept her hidden. That’s why she said “I love you” but never showed it.

When Rapunzel confronts her, Gothel doesn’t apologize. She mocks her. She doubles down. And when Rapunzel tries to leave, Gothel says the quiet part out loud:

“You want me to be the bad guy? Fine. Now I’m the bad guy.”

She always was.

A 2024 study published in The Journal of Child and Family Studies found that psychological abuse in parent-child relationships leaves long-term damage on self-esteem, decision-making, and identity development. That’s exactly what Gothel does. And Disney plays it terrifyingly straight.

She’s a Coward

Gothel doesn’t fight heroes. She doesn’t outsmart kingdoms. She hides in a tower and preys on a kid. That’s not cunning. That’s cowardice.

Most Disney villains have big goals—power, revenge, chaos. Gothel has one: eternal youth. That’s not ambition. That’s vanity.

When she dies, she doesn’t sacrifice. She doesn’t redeem herself. She grabs at the magic like a junkie chasing her last hit. She fades into dust.

Good riddance.

She’s the Most Realistic Villain

That’s what makes her so disturbing.

Ursula? Fantasy. Maleficent? Myth. Gothel? You’ve met her. Maybe she was a parent. A boss. A partner. Someone who smiled to your face and controlled you behind it.

She uses love as a weapon. That hits closer to home than a poisoned apple ever will.

This makes her more dangerous than any spell-caster or sword-fighter. She’s subtle. She’s charming. She’s familiar. And you don’t see the damage until it’s already done.

Disney Didn’t Flinch—And That’s Good

“Tangled” doesn’t sugarcoat Gothel. It shows the damage, the control, the escape. That matters.

In 2025, more people will recognize psychological abuse for what it is. According to the CDC, nearly 1 in 4 women and 1 in 7 men experience severe emotional abuse in their lifetime. And we’re only just starting to talk about it in the media.

Gothel’s story isn’t just fiction. It’s a warning.

Final Thought: Stop Calling Her “Complicated”

Gothel isn’t “complicated” or “misunderstood.” She’s manipulative. She’s selfish. She’s dangerous.

Disney made a villain that doesn’t need claws or curses. Just control. That’s what makes her the worst.

⸻

Sources:

• Centers for Disease Control and Prevention. (2025). Children’s mental health: Data and research. U.S. Department of Health and Human Services. https://www.cdc.gov/children-mental-health/data-research/index.html

• López, M., & Jiménez, J. (2024). The effects of psychological abuse on children’s emotional and behavioral development. Journal of Child and Family Studies, 33(2), 295–310. https://doi.org/10.1007/s10826-024-02715-0

• Durvasula, R. (2022, July 22). 6 telltale signs of narcissistic abuse [Video]. YouTube. https://www.youtube.com/watch?v=cheHaFs9Xn0

[millennials37-blog]

Crying of the Disenchanted Millennial Worker and the Morals to Be Learned From It

'When you want to convert a person to your view, go to where he is standing, take him by the hand and guide him.'

Thomas Aquinas.

One time a college professor had his students check and evaluate the future of about 200 students from a ghetto. His students never gave the students from the ghetto any chance to succeed, indicating that, 'Each boy never had the chance to succeed.'

Years later, another professor came across the earlier study and together with his own students followed up on the study. Their study was however quite revealing! With the exception of 20 students, 176 of the students had become lawyers, doctors and businessmen.

This second professor was surprised and decided to pursue the study further by interviewing some of the men. In each case, came the same response, 'There was a teacher.'

Fortunately, this very teacher was still alive, so the professor sought her out. The teacher was then asked the magic formula she had used in turning the students around and consequently pulling the boys out of the slums into successful citizens. The teacher's eye sparkled and her lips broke into a gentle smile, 'It's really very simple,' she replied. 'I loved those boys.'

Putting this into perspective, it was this teacher's principle that I tried preaching during a training program we conducted recently for the middle level managers in a government agency in Nigeria. You see these managers were of the opinion that as a result of a system that encouraged warped recruitment, discipline amongst some of their millennial subordinates was at its lowest ebb and thus most were consequently uncontrollable.

So most of these managers were of the mindset that there was nothing they could do to change these indiscipline millennials adding that they were better off leaving them to do as they pleased. I argued that this would affect morale amongst their subordinates if not checked but they would not have any of it.

Until one of the participating managers (a woman) then shared with the class a story of how she had used this same principle to turn one of her millennial staff around. According to her, this millennial (a young woman of about twenty two years) was posted to her department and she was charged to directly supervise her by her own immediate superior officer.

This young woman displayed so much antisocial behavior that no person would have anything to do with her. For a start, her dressing was said to be outlandish. She chewed bubble gum in the office premises without care. To crown it all, she was said to be rude and could pick up a fight with just about anybody for a very flimsy reason. So other staff practically avoided her. It was as if this young woman was posted to the department to punish this manager. She knew if she did not arrest the situation it would snowball and destroy the work within her department.

She then decided to directly engage the young woman. One day, she invited the young woman into her office and asked her, 'Why are you doing this to yourself? Why are you openly rebellious? Why do you take delight in going against the organization's rules? Why don't you relate well with others?' Questions, and several other questions.

The manager said rather than the young woman answering, she broke down into tears. Uncontrollable tears. The manager was shocked because she never expected such outpouring of emotions. After calming the young woman down, the manager then asked her why she had broken down in tears so uncontrollably and displayed so much emotion. see now millennial media

The young woman then related to her the life story. How she had never enjoyed life as a youth. How she was married off to a man she never loved immediately after college. How the marriage broke down. How she became a single parent. How she was never given a chance to make amends to her life. How she had been written off by virtually everybody.

The manager thereafter started showing more interest in the young woman. She started treating her like her own daughter. Gradually, the young woman started changing her attitude to work and to her co-workers. She shed off her antisocial behaviors and became a new person. Eventually, she got married to one of the male staff in the department. Talk about a woman nobody wanted to touch even with a long pole!

Now to the lessons in these two stories. There are several. However I want to highlight these 6.

Always expect the best from the millennial workers you are leading: You see when you expect good things from those you are leading they will in most cases go to great lengths to live up to your expectations. When you expect the worst they will meet those expectations with uncanny accuracy. If you therefore believe those you lead have the best of intentions you will get the best out of them. Talk about the Pygmalion effect!

You should always endeavor to make thorough study of the needs/wants of the millennial: Those you lead have belief systems and until you learn what they value and want in life, you cannot expect to build a successful plan for motivating them. The millennial in particular are peculiar in nature. Their needs differ from that of the baby boomers and the generation X. Therefore rather than judging an underperforming worker, you should listen to his or her frustrations. Just like the manager did in the story above. It will stand you in good stead in motivating the millennial.

Establish high standards for excellence for the worker: The millennial is never inspired by a job where nothing is demanded of him. Where there is no challenge. Millennials have high expectations about their jobs and therefore expect more from it than just paychecks. Challenge the millennial by demanding high standards from him and see what will happen.

Employ the use of successful models to encourage them to be successful: Endeavor to use realistic examples of successful people to show the millennial you are trying to motivate that another person has made the choice he is being encouraged to take and succeeded and if he has been successful he could too.

Recognize and applaud their achievements/accomplishments: Millennials require recognition for their achievements. By praising good quality, you insure the repetition of such effort. Therefore by acknowledging and applauding the achievement of your millennial subordinates you are encouraging the repetition of such accomplishments.

Endeavor to engage the millennial: A Gallop poll has shown that engaged workers are more productive, profitable, loyal and customer focused. The Conference Board found out that highly engaged employees outperform their disengaged colleagues by 20 - 28%. The Hay Group on their part in their survey discovered that engaged employees generate 40% more revenue than their disengaged counterparts. In the same survey, of those who are highly engaged, 68% believe that they can impact costs in their job or unit versus 19% of the disengaged.

In another Gallop Poll, it was shown that engaged employees take an average of nearly 60% fewer sick days per year than disengaged employees. The Corporate Leadership Council in their survey found out that engaged employees are 87% less likely to leave an organization than the disengaged counterpart.

From all the research carried out and reported above it was found out that an immediate manager possesses the most effective influence on employee's level of engagement!

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Millennial Media A+I x

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Millennial Media A+I x

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Millennial Media A+I x

[thetechbulletin]

AOL all set to acquire Millennial Media for $238 million

AOL all set to acquire Millennial Media for $238 million

AOL all set to acquire Millennial Media Inc, a Baltimore-based mobile ad platform, for $1.75 per share of common stock which would add up to $238 million. Goldman Sachs provided the financial advice to AOL on the acquisition while LUMA Partners did the same for Millennial Media, which is backed up by Columbia Capital. The deal is expected to be closed by this fall. The announcement comes soon…

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[devsbuildit]

Developer Survey: Let Your Voice Be Heard (And Get a Free Advertising Credit for Your Apps!)

From our friends at Millennial Media -

At Millennial Media we’re always looking for ways to improve and better address the needs of our developer and publisher partners. Although we are the leading independent mobile advertising platform, we are continually learning and evolving. We value the feedback of the mobile app developer community and we try to take every available opportunity to get input from our users about not only ourselves, but the app industry in general.

In Q4 2013, we ran a global survey of application developers and publishers in order to get a pulse on the mobile app industry. A summary of the results from the survey are analyzed in the report listed here. The State of the Apps Industry Snapshot 2014 takes a closer look into the app economy, including insights into developers’ goals, priorities, strategies, platforms, and monetization trends for 2014. We had previously run a survey in 2010 and it was very interesting to see how responses had changed over the past three years. After the success of last year’s survey, we decided to make this an annual effort and hope to be able to compare year over year data to obtain a much more nuanced view of what is truly going on in mobile – particularly on the development side.

We want to know which platforms you’re building on and why, what types of apps you’re developing, how you’re choosing to monetize, and what you plan to do differently in the future. Every voice counts – whether you’re a solo developer building your own apps in your free time or you lead app development at a Fortune 500 Company (or both!), we care about your opinion.

Not only does the survey help us to improve, but we’ve found that it helps our advertiser partners better understand the mobile app economy and how they can plan, invest, and optimize their budgets in mobile advertising for the upcoming year. And it helps the developer community as a whole see which way the industry is trending – so that everyone from early stage startups to large, publicly traded tech companies can better allocate their resources and learn from (and improve upon) the decisions of the past.

This survey is aimed at polling application developers, from any country, including those that work with us and those that don’t, and we hope to get as many responses as possible by November 30, 2014. Plus, the first 500 respondents to complete the survey will receive a $150 credit towards mMedia advertising!* Use the credit to reach nearly 650 million engaged mobile users worldwide and drive downloads of your apps today.

Take the Survey Today

*By providing your email at the completion of the survey, you will receive and be able to redeem a promotional credit of $150 for use on mMedia. If you do not provide your email, you will not receive a promotion code. Survey must be completed by November 30, 2014 and promotional value must be redeemed by December 31, 2014. Limit one code and one use per person. Promotion is limited to the first 500 respondents.

[value4money]

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New Post has been published on http://www.learn-digital-marketing.com/despite-heavy-internet-use-millennials-think-libraries-are-useful/

Despite Heavy Internet Use, Millennials Think Libraries are Useful

Libraries often get a bad rap when it comes to public opinion of their place and purpose in a technology-saturated society. But new data from Pew Research indicates that libraries are still relevant and their usage still ranks high across the population — especially among millennials.

Despite assumptions that millennials are doing everything online and on smart devices, large numbers of those aged 16 to 29 are interested in visiting the local library. Nearly 100 percent of this group use the Internet and 77 percent of them have a smartphone. However, 62 percent of survey respondents under 30 agree that “a lot of useful, important information is not available on the Internet.”

Younger users see the value in Internet access more than those over 30-years-old. Ninety-eight percent of those under 30 agreed that the Internet made it easier to find information in the past. Younger survey respondents also agreed with the statement that a lack of Internet access is a disadvantage — three percentage points more than those over 30.

When it comes to technology and Internet access at libraries, the majority of those under 30 (51 percent) disagree with the statement “Public libraries have not done a good job keeping up with new technologies.” Older respondents also disagreed with the statement at a rate of 56 percent.

When it comes to how important public libraries are, many respondents agreed that providing free resources was important and they agreed that losing a library would be a blow to the community and to themselves and their families.

Even with increases in e-reader usage, millennials are keeping libraries alive, and libraries are keeping good pace with changes to technology. Part of the steady pace of use may be that libraries provide greater resources, but it could also be because authors realize the power of social media in building a following.

New Career Opportunities Daily: The best jobs in media.