In the second part of our two-part series on Israeli neuroscientist Moran Cerf, we find out how he helps managers make better decisions, kids learn better, and companies keep customers engaged.
As a kid in Tel Aviv, Israeli neuroscientist Moran Cerf hacked computer games. In his 20s, he hacked websites for banks to find holes in their cybersecurity. After earning a doctorate in neuroscience from the California Institute of Technology, he began hacking the human brain.
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