Double Happiness
There I was checking my Yahoo mail when lo and behold, not one but two banner ads from a campaign I worked on months ago showed up in the right rail. Oh the joy of seeing my team’s little pretties in the light of day! I paused to take in the glory; creative that somehow made it through the client gauntlet, the ad spec obstacle course, and finally into the real world. The images are strong, the copy crisp, and the CTAs pointed: this is my art. And while the final creative result may end up slightly bruised from acts of data or the opinion mill, there is a hero’s journey behind each piece of work that made it to the real world that makes me proud.
Of course, the odds (at best) are .17% that anyone will click on either of these two ads. But I’ll take the fact that two ads my team made simultaneously showed up in my browser as a random act of advertising kindness.