Online Presence, Local Advertising
The last few months have brought little content from me. I simply haven’t had much to say about starting a club. I have simply been training my students and myself. In my personal life I have been busy. I’m going to school to decide what career I will do.
So let’s cut to the meat of the post. Your online presence is important. We can use social media to quickly coordinate classes, share pictures and video, and discuss this hobby. What’s more important is your offline presence. You need posters, cards, and to reach out to local communities. This may involve demonstrations and workshop classes. This may also involve lectures at local schools. One thing the NSA has had success with, is practicing in the public parks.
That said, a good online presence can make up where you fall short in local outreach. HEMA is getting larger. People are more likely to find your club through a website, Facebook group, the HEMA Alliance club finder, and local forums.
You will need Twitter as a quick way to make announcements for your club. It’s useful for that. And many people who are physically active use Twitter. You will need a Facebook group and page. Everyone uses it. If you don’t exist on Facebook, you don’t exist at all. Instagram and Tumblr are great for image sharing and micro blogging respectively.
Much of the HEMA community exists on YouTube. However many clubs use it for sharing interpretations, sparring, tournaments, and lectures. If you’re not ready for that content, hold off on video. However you can use it to upload private videos to share with more experienced instructors. Which can be a benefit to you.
You will also need your own website. I am personally allergic to technology, despite being twenty nine. Swords are pretty low tech, and the most new thing on my motorcycle is the steel braided brake lines. But I went out and designed one for the club. And using wordpress, it wasn’t that hard.
As a parting shot, remember that the web is great for reaching out across the globe. But boots on the ground are ultimately the way to get the most people in your club.





