Healthcare policy debate, finally H5N1 milk testing, cancer death progress, and RSV vaccine flops.
Here’s what I do:
Recognize your goal. There is a difference between being right vs. moving someone towards thinking differently. Changing someone’s mind right away rarely happens, but showing them why science (and scientists) is something they can trust is a successful conversation, even if they don't fully accept the data.
Meet them where they are. Identify your audience’s priorities, concerns, and the outcomes that matter most to them. Frame data as a tool to advance their goals. For example, RFK Jr.’s underlying want is transparency. Data can help with that.
People don’t need more facts; they need educators and storytellers. Humanize numbers by pairing data with narratives that resonate emotionally. Stories can make data feel more relevant and harder to dismiss.
Shift the frame: Data should act as a compass, not a weapon. Rather than directly challenging their preferred studies, frame the conversation as exploring all available evidence to strengthen decision-making.
Call out cherry-picking tactfully by focusing on methods, not motives. When addressing poorly designed studies, emphasize scientific rigor without attacking intentions.












