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NRF 2013 – Combining the physical and digital in-store experience
One of the final technologies to impress me at NRF ‘13 was display units that combined physical and digital in-store experience - I came across two suppliers for this solution.
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NRF Day Two
There was so much to see whilst at NRF. The second day was equally as busy as the first, if not more so. On day two we came across further solutions to facilitate both the personalisation of message and the development of more valuable communications to customers, the majority of which seemed to be delivered in a digital format.. Continue reading NRF Day Two
NRF 13 Day One
Yesterday was the first day of the NRF 2013 EXPO in New York - and after starting the day with the New York standard (donuts) we were fully charged and ready to go. As ever, the EXPO was huge. For me, there were two main themes to the day:
1. The joining up of channels – the importance of achieving the omnichannel experience, and 2. Personalisation of the shopping experience.
Continue reading NRF 13 Day One
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How to thrive in global arena? Mango Senior VP Jose Gomez #nrf13 #retail #mango #adapt (at NRF 2013)
