#nyse:k

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InvestorPlace: Kraft Heinz Stock Troubles Go Far Beyond Quarterly Estimate Miss The food trends that have hurt Kraft Heinz (NYSE:KHC) finally showed up in the balance sheet.

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Kellogg Company (NYSE:K) Files An 8-K Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

Kellogg Company (NYSE:K) Files An 8-K Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

Kellogg Company (NYSE:K) Files An 8-K Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain OfficersItem 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. As announced on May 5, 2016, Ron Dissinger planned to…

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Survey Says Coca-Cola (NYSE:KO), Kellogg (NYSE:K), General Electric (NYSE:GE) Are Most Trusted Brands in America

A recent survey by BrandSpark International revealed the top trusted brand names for American shoppers. Big trusted brands in the food and drink category are Kellogg Company (NYSE:K) for cereal, Coca-Cola Co (NYSE:KO) for soft drinks and Campbell Soup Company (NYSE:CPB) for soup. In 2016, General Electric Company (NYSE:GE) was recognized for a new category: LED lights.

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BrandSpark International found out the most trusted brands in the US by questioning American shoppers regarding their favorites. The market research company interviewed 38,000 people from October to December 2015. The annual BrandSpark Most Trusted Awards go to the brands Americans have more faith in and would recommend to friends and acquaintances. In a press release, CEO Robert Lecy said the award increases purchaser’s confidence while making a decision in store aisles.

Survey participants identified the brands they trust most in 106 categories. New categories in this year’s study include lip balm, teeth whiteners, vacuum cleaners, LED light bulbs, non-dairy milk, children’s pain and fever remedies, toothache relief and instant rice.

Several of the choices were not surprising as they are big players in their industry and hence more recognizable.

For shoppers buying new products, it’s important to them that they are from a brand they already know. However, the survey discovered that trusted brands are more important in some categories than others. Regarding beauty products, 72% of purchasers opined that it’s important to purchase a new product from a trusted brand, as compared to 63% for food and beverage items. Shoppers were also 67% more likely to purchase a brand name on sale than a cheaper generic product.

70% of ketchup purchasers named Kraft Heinz Foods Co (NYSE:HNZ) as their top brand. 58% of American parents with a baby at home prefer Gerber for baby food. The same parents prefer Johnson & Johnson (NYSE:JNJ) baby products for shampoo and soap products. Comparatively young brands such as Silk (Non-Diary Milk), Axe (Men’s Body Spray) and Monster (Energy Drink) surged to the top. 70% of shoppers regularly buy their favorite brand of antiperspirant and deodorant.

Other categories where 2/3 shoppers stick with their favorite brands are shampoo, hair color, makeup, hot sauce, yogurt and toilet paper.

In a surprise finding, 43% of those surveyed stated that they are less loyal to branded products than they have been in the past.

Survey Says Coca-Cola (NYSE:KO), Kellogg (NYSE:K), General Electric (NYSE:GE) Are Most Trusted Brands in America was originally published on Market Exclusive

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Growth and Value Analysis of Kellogg Company (NYSE:K)

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Kellogg Company (NYSE:K) is one of those great stable dividend paying stocks, offering investors around a 3% dividend income. We look to see however, if the pricing of K is attractive also to investors from a growth and value perspective. [Trend Analysis]

Kellogg Company (NYSE:K) last traded at $63.95 after moving down -0.20% for the trading day.

K is trading with a trailing 12 month P/E multiple of 36.97 and an estimated forward P/E multiple of 16.66. The stock has an estimated 5 year annual growth of 4.40% and a PEG multiple of 8.40.

From a value investor perspective, as mentioned Kellogg Company trades on an estimated forward P/E multiple of 16.66. The current estimated forward P/E ratio for the market as a whole is approximately 19.00. Therefore, for value investors K appears to be underpriced.

For growth investors, who are more interested in growth into the longer term for the stock, we look at the PEG multiple (P/E to growth) of Kellogg Company (NYSE:K). This PEG multiple takes into account the expected long term growth in earnings of Kellogg Company rather than merely the growth for one full earnings period ahead.

As a rule of thumb, growth investors often believe a stock with a PEG of between 0 and 1 is considered to be underpriced, between 1 and 2 to be at fair value and over 2 to be overpriced. Based on the PEG ratio of K being 8.40, we consider Kellogg Company to likely be overpriced.

The mean analyst 12 month target price for Kellogg Company (NYSE:K) is currently $61.93 or 3.16% below the current price. Additionally, the stock has been as high as $69.89 and as low as $58.83 in the last 52 weeks. Analysts are estimating that K will report earnings per share of $0.97 next quarter.