#omr2017

[oath-de]

“The evolution of advertising - gif me more” @OnlineMarketingRockstars2017 

Was macht relevanten Content aus? Wie fördern wir Kreation und wie setzen wir sie um? Wie können Marken ihre angestrebte Zielgruppe bestmöglich erreichen?

Diese und viele andere interessante Insights gab Tom Kattermann, Head of Solutions Yahoo Germany, in seinem Beitrag zur esome Masterclass "The evolution of advertising - gif me more".

Die gesamte Reise durch die Geschichte der Werbung mit  - Tom Kattermann (Yahoo Deutschland),  - Frederike Busch (esome Advertising Technologies), - Christopher Falke (esome Advertising Technologies),  - Falk Bielesch (esome Advertising Technologies)  findet ihr hier.

[oath-de]

Wir stellen vor: Die Yahoo Storytellers

Ihr sucht nach der optimalen Marken-Inszenierung innerhalb eurer Content-Marketing-Strategie? Dann trefft unser Yahoo Storytellers Team vor Ort. Sie werden euch datenbasiertes Contentmarketing, Native Advertising und andere Trends der Branche näher bringen. 

[chris-weier-blog]

WHAT MAKES ME THINK

Nearly everybody heard about Cambridge Analytica helping Trump to win the election. During the Online Marketing Rockstars Conference, CEO Alexander Nix talked about their approach to combine data from different online and offline sources to be able to hyper-target one single person with an ultimately customized message.

Nix’ theory is that the so-called „blanket advertising“ is dead which means two people with the same demographics, age, income and family situation can still be put into different target groups. Just imagine, one is rather the one caring about his friends` and public opinion, being an introvert rather than the other one who does not care about other people`s opinions but love to live his own independent life. And here it is: that little something that makes them different.

Cambridge Analytica managed to work with loads of data being collected even through these kind of funny „Which dog type are you?“-quizzes we all love to play on Facebook. It´s frightening on the one hand, but on the other this is the future of advertising. Have a look at his speech and get your own impression!

[gummibierchen]

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@diebeginner #rehearsals in der Nachbarhalle genießen - danke für die Ablenkung @jandelayofficial und @denyo.official - feiere #rockon schon fast 20Jahre, da fühlt man sich wieder wie 18 🙃 #absolutebeginner #beginner #diebeginner #bestebandderwelt #derbstebandderwelt #hamburgcity #hamburgcityheftig #hamburchmeineperle #hamburch #hamburchciddy #hamburgrap #omrockstars #omr17 #omr2017 #rapconcert (hier: Online Marketing Rockstars)

[suargun]

#omr2017 #yahoo (hier: Online Marketing Rockstars)